Content Marketer / Influencer Marketing Manager

Hello! We are Bioniq! ❤️ Since its inception, the Bioniq team has grown 10-fold, and the brand's recognition and reputation have earned the loyalty of not only clients and partners but also stars and journalists. In 2020, Bioniq became the only health and wellness brand featured in the world's top health company rankings according to Western press (Women's Health, Evening Standard, Daily Telegraph, Elle).

Currently, the company is successfully developing in the markets of: Russian Federation, USA, UAE, Germany, Austria, Switzerland, UK, Kazakhstan. Bioniq is the first innovative biohacking platform, a personalized health tracking system. Our mission is to make a health-conscious approach accessible. That is why an important part of our mission is to educate the audience and popularize a healthy approach.

We are now looking for an Influencer Marketing Manager, whom we will be happy to welcome into our professional and friendly family! Join the experts who are shaping the future of medicine today! 😊 It's interesting, fast-paced, and demanding with us. There's a lot of work, but we promise it won't be boring, let's go! :)

What we believe in:

• Indispensable people – do exist
• The team's 4 "F"s (fun, family, freedom, fortune)
• Mutual respect
• Clear separation of work and personal time
• A structured approach
• Discipline and punctuality
• It’s the will, not the skill

What you will be doing:

• Developing the influencer marketing direction;
• Organizing and independently managing barter and paid integrations: finding bloggers, negotiating, agreeing on terms, logistics, monitoring publications and results;
• Approving media plans, controlling deadlines, budget, and quality of execution;
• Evaluating the effectiveness of advertising campaigns: analyzing CPV, CPC, ROMI, UTM tags, impact on traffic and sales;
• Developing a database of bloggers and brand ambassadors, searching for new relevant partners;
• Maintaining documentation for integrations: contracts, invoices, acceptance certificates, memos, controlling advertising labeling;
• Interacting with the marketing team when preparing launches and special projects.

Additionally:

• You will need to manage a blogger relations manager: setting tasks, monitoring completion, tracking KPIs
• Blogger selection strategy: assessing relevance, audience, cost
• Quality control of content before publication

What we expect from you:

• At least 2 years of experience in influencer marketing or working with bloggers;
• Experience in independently managing full-cycle integrations – from selection to results analysis;
• Understanding of key marketing metrics: CPV, CPC, ROMI, ER, reach, UTM;
• Knowledge of the Russian influencer market, understanding the specifics of Instagram, Telegram, and other platforms;
• Experience in managing advertising documentation and understanding advertising labeling requirements;
• Confident proficiency in Excel / Google Sheets, attention to data and reporting;
• English – B2 level or higher - will be a plus.

What we offer:

• Voluntary Medical Insurance (DMS);
• Standard schedule (5/2);
• Official employment, stable "white" salary;
• Opportunities for growth and development – horizontal and vertical;
• The chance to realize your potential;
• Remote work is possible;
• Free medical check-ups and access to the company's unique health technologies;
• Special conditions on products;
• Corporate training, mentor support, opportunities for professional growth;
• A young, friendly team, an atmosphere of mutual support and development.