Details

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US team.

Responsibilities

• Scale macro and mega creator partnerships - Build and manage a repeatable pipeline for high-impact, multi-touchpoint influencer collaborations (co-created series, integrated storytelling, product education) rather than one-off sponsored posts.
• Develop a KOL and medical professional program - Identify, recruit, and manage key opinion leaders, doctors, and OB-GYNs through compliance-approved partnership structures that drive clinical credibility and measurable conversions.
• Build and maintain the performance analytics framework - Design and implement the analytical system that governs creative and performance quality across the channel - defining who reviews what data, at what cadence, and what thresholds trigger action.
• Expand influencer marketing into new channels - Launch and own new creator-driven channels with dedicated partnership programs targeting fertility and women's health audiences, with end-to-end performance tracking.
• Own the influencer content strategy - Set creative direction across all influencer output - defining the hooks, formats, and narrative frameworks that drive awareness and conversion at every stage of the funnel.
• Manage team and agency performance - Lead a team of Influencer Marketing Managers and external agency partners, setting individual KPIs, quarterly benchmarks, and clear decision frameworks for when to rebook, scale, or cut creators.

Recruiting process

Step 1: ‘Screening call with HR’ - Step 2: ‘Interview with department lead’ Step 3: ‘Assessment task’ - Step 4: ‘Final interview with CMO and department lead - 60 mins

Benefits

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Location: London, United Kingdom