Influence Marketer / Blogger Relations Manager
Skyeng is a trendsetter in online education. We are changing education with the help of technology and high-quality content, making objective business decisions based on metrics, and our internal culture of mutual support and feedback drives the development of everyone on the team. We use all advertising channels and tools for promotion. Every month, we conduct a large number of tests and improve our approach to advertising management. The most important things for us are achieving goals and the professional growth of each employee, and our team is always ready to help with this.
We are looking for an Influence Marketer of Middle+ level to join our in-house team for a large educational product. You will be responsible for building communication with bloggers, managing large budgets, and focusing on performance results from influence marketing.
Your tasks:
- Full cycle of placing advertisements with bloggers on key platforms (Telegram, YouTube, VKontakte, TikTok)
- Independent generation of ideas, writing technical specifications, and monitoring the release of advertising integrations
- Managing your own budget and creating a media plan
- In-depth analytics of launched campaigns and tracking effectiveness (identifying growth areas and increasing conversions)
- Achieving monthly targets for the number of attracted users
Our ideal candidate:
- 2+ years of experience in influence marketing
- Relevant experience on the in-house team side (online education, e-com)
- High level of independence: ability to independently agree on terms, write technical specifications, and make decisions
- Ability to work with metrics (CTR, CMC, CAC, CPA, etc.), evaluate campaign effectiveness, and be responsible for results
- Knowledge of the blogger market and current trends in influence marketing, understanding which formats convert best
- Communicative, creative, desire to learn new things and develop as an expert in your field
- Ability to build relationships and conduct negotiations with partners
Perks:
- We create products that genuinely change education and make learning more interesting than Netflix
- We offer freedom of action: you can launch new formats, influence strategy, and see the results of your ideas
- We work with a product-oriented approach: decisions are data-driven, not based on someone's mood
- Healthy remote work: no one controls when you start working or where you are, the main thing is the result you aim to achieve. But we also have a cozy office in Moscow with free breakfasts and 24/7 access
- We invest in development: we cover training costs, train public speaking, and help build careers
- The team has an atmosphere of respect and openness: any idea can be discussed and implemented
- Benefits marketplace: every year we replenish your bonus balance, which can be spent on anything – shopping, spa visits, and 100+ other useful and pleasant options
- Free conversational clubs and discounts up to 50% on company products for you, your friend, and child. Plus discounts from partners.
