Director of Blogger Relations for the Influencer Marketing Platform Bloggers Booking (Rabbit Group Advertising Agency)
The new influencer marketing platform Bloggers Booking (Rabbit Group Advertising Agency) is looking for a Director of Blogger Relations to join their team.
Bloggers Booking is the Booking.com for the blogger market. The company develops technological solutions that significantly optimize influencer marketing costs. The service helps find available advertising slots with one click, reduces campaign launch time, and provides access to the best placements before competitors buy them out. Plan and implement placements through a unified inventory calendar that already includes:
- 150+ channels, including 60+ million-subscriber channels on YouTube and VK, from Frost to Yan Topless
- Over 500 million rubles of available advertising inventory
- 20+ of the largest production centers and bloggers in Runet
Main Responsibilities:
Development of blogger and partner network:
- Formation and implementation of a strategy for attracting bloggers, production centers, and sellers to the company's ecosystem
- Conducting negotiations with top creators, agents, and production centers
- Conclusion and support of partnership agreements
- Development of long-term relationships with key market players
Advertising inventory management:
- Increasing the volume of available advertising inventory on the platform
- Monitoring the quality and relevance of data on bloggers and advertising slots
- Formation of exclusive cooperation terms with partners
- Analysis of supply and demand in the influencer marketing market
Commercial development:
- Achieving KPIs for onboarding new bloggers and production centers
- Growth in the volume of available inventory and platform turnover
- Identifying new monetization opportunities and product development
- Participation in shaping pricing policy and commercial terms
Team management:
- Formation and development of a team of blogger relations managers
- Setting goals and monitoring KPI achievement
- Developing standards for partner interaction
- Automation and optimization of processes for purchasing and booking placements
Analytics and strategy:
- Monitoring the influencer marketing market and competitive landscape
- Analyzing the effectiveness of partnerships and advertising inventory
- Preparing reports for company management
- Participating in product development and the implementation of new market tools
Requirements:
- Over 5 years of experience in influencer marketing
- Over 3 years of team management experience
- Own network of contacts among bloggers, production centers, agencies, and sellers
- Proven experience in conducting major deals and negotiations with top market creators
- Deep understanding of the influencer marketing economy and advertising market
- Experience working with Telegram, YouTube, VK, Twitch, and other platforms
- Skills in strategic planning, commercial management, and partnership development
- Experience with CRM systems, analytics, and advertising platforms
- Excellent communication and leadership skills
Will be an advantage:
- Experience working in major advertising agencies, influencer agencies, or media holdings
- Experience launching marketplaces, advertising platforms, or SaaS products
- Understanding of AdTech and MarTech solutions
- Strong connections among the largest bloggers and production centers in Russia and the CIS
KPIs:
- Number of connected bloggers and partners
- Volume of available advertising inventory on the platform
- Revenue and turnover from connected partners
- Share of exclusive inventory
- Partner retention rate
- Speed of onboarding new partners
- Partner satisfaction with the service (NPS/CSAT)
