Former head of the video blogger relations department at T-Bank, Bato Shoibonov, has become the Director of Author Development at Rutube. This is a new position in the company, and Shoibonov took it at the beginning of April 2026. This was reported to AdIndex by the video service's press service.

The new position was created due to Rutube's focus on author content, the press service explained. Shoibonov will focus on creating an environment and financial conditions for the development of authors within a holistic ecosystem, according to the video service's statement.

"I plan to arrange everything so that bloggers regularly post on the platform, earn money, and feel heard," said the top manager.

Shoibonov is a graduate of the Ivan Fedorov Moscow State University of Printing Arts with a degree in "Media Industry Engineer." In 2018–2020, he worked on the promotion and content marketing of the Data Line data center, and in 2020, he joined the video blogger relations department at T-Bank, which he headed in 2023.

Also, at the beginning of April, Rutube created the position of Head of Premium Services Acquisition. Pavel Belov, former Head of Partner Marketing at VKontakte, took this role.