Key Responsibilities
Blogger and Partner Network Development
- Develop and implement a strategy for attracting bloggers, production centers, and sellers to the company's ecosystem.
- Conduct negotiations with major creators, agents, and production centers.
- Conclude and manage partnership agreements.
- Foster long-term relationships with key market players.
Advertising Inventory Management
- Increase the volume of available advertising inventory on the platform.
- Monitor the quality and relevance of data on bloggers and ad slots.
- Formulate exclusive cooperation terms with partners.
- Analyze supply and demand in the influencer marketing market.
Commercial Development
- Achieve KPIs for onboarding new bloggers and production centers.
- Grow the volume of available inventory and platform turnover.
- Identify new monetization opportunities and product development avenues.
- Participate in shaping pricing policy and commercial terms.
Team Management
- Build and develop a team of blogger relations managers.
- Set goals and monitor KPI achievement.
- Develop standards for partner interaction.
- Automate and optimize ad buying and booking processes.
Analytics and Strategy
- Monitor the influencer marketing market and competitive landscape.
- Analyze the effectiveness of partnerships and advertising inventory.
- Prepare reports for company management.
- Participate in product development and the introduction of new market tools.
