Marketing Specialist for a VR Game Studio

We are a game studio specializing in VR. We have already released several VR games for Quest and Steam, and are currently working on a multiplayer shooter and new experimental projects. The team is distributed, we work remotely, and use AI extensively. We make decisions quickly, with no circular approvals.

Why do we need you? We need someone who will promote our games independently, not just follow instructions. Game marketing will be your domain: you decide what to do, try things, look at the numbers, discard what doesn't work, and amplify what does. You will report directly to the studio founders.

We evaluate results based on specific metrics: wishlists, clicks to game pages, sales, and cost per wishlist acquisition. It's important not just to know these indicators, but to understand how they are interconnected, to be able to analyze them, and to influence the outcome. Views and reach by themselves do not interest us.

• Manage marketing for 2-3 games concurrently: from the first announcement to release and beyond
• Independently find and test promotion methods: bloggers, Reddit, short videos (Shorts/TikTok/Reels), other social networks, festivals, Steam and Quest tools. The main thing is to find working ideas and quickly test hypotheses
• Assign tasks to designers and editors for trailers and graphics. You don't need to edit yourself
• Provide a short weekly report: what was tried, what worked, what's next

• You play games and understand how they are bought. VR experience is not mandatory, but you know the main VR platforms
• You have at least one real-life example where you promoted something yourself: a game, a channel, a community, a product, your own project. Money and scale are not important; what matters is that you came up with it, did it, and got results
• You propose and act, rather than wait for tasks. It's better to try quickly than to plan for a long time
• You know how to use neural networks for analytics, text generation, and routine tasks
• English proficiency sufficient for correspondence with bloggers and partners
• Experience in game marketing, indie, or VR, and your own contacts in the industry are a plus, but not a requirement

• A marketing manager above you. You ARE the marketing

• Three levels of approvals. We approve the budget and plan once, then you act

• Punishments for failed experiments. Punishment is only for the absence of experiments

• Full-time, remote, from any country

• Fixed salary: 100-120k + bonus for wishlist results

• Marketing budget to be discussed and agreed upon, then you manage it independently

• First 3 months: trial period with specific wishlist goals agreed upon at the start