• Own the B2B marketing strategy across enterprise, mid-market, and strategic accounts.
• Develop integrated marketing programs that generate awareness, a qualified pipeline, and revenue.
• Build scalable demand generation initiatives across digital, events, partnerships, content, and lifecycle marketing.
• Optimize the full buyer journey—from first touch through customer expansion.

POSITION HIGGSFIELD AS THE MARKET LEADER

• Develop compelling messaging, positioning, and narratives for enterprise buyers.
• Create industry-specific marketing strategies for key verticals and customer segments.
• Partner with Product Marketing to launch new features, products, and enterprise capabilities.
• Build customer stories, case studies, executive content, and thought leadership.

ACCELERATE REVENUE GROWTH

• Partner closely with Sales to improve lead quality, conversion, and pipeline velocity.
• Build account-based marketing (ABM) programs targeting strategic enterprise accounts.
• Develop sales enablement materials including presentations, one-pagers, competitive messaging, and customer collateral.
• Align marketing initiatives with revenue goals and commercial priorities.

LEAD CROSS-FUNCTIONAL EXECUTION

• Partner with Product, Creative, Growth, Communications, Customer Success, and Leadership.
• Use customer insights and market intelligence to influence product roadmap and GTM strategy.
• Establish KPIs, attribution models, reporting, and performance dashboards.
• Help build and scale the marketing organization as the company grows.

WHAT WE'RE LOOKING FOR

• 8–12+ years of experience in B2B marketing, demand generation, product marketing, growth marketing, or GTM leadership.
• Experience building marketing programs at a high-growth SaaS, AI, cloud, infrastructure, or enterprise technology company.
• Experience supporting enterprise sales organizations and Fortune 500 customers.
• Familiarity with PLG motions and self-serve to enterprise conversion strategies.
• Experience building marketing functions from an early stage through rapid scale.
• Thrives in fast-moving startup environments with evolving priorities.
• Proven success driving measurable pipeline and revenue growth.
• Strong experience with enterprise demand generation, ABM, lifecycle marketing, and integrated campaigns.
• Excellent positioning, messaging, and storytelling skills for technical and executive audiences.
• Highly analytical with experience using marketing data to optimize performance and investment.
• Comfortable operating as both a strategic leader and hands-on builder.
• Experience marketing AI, generative AI, creative technology, MarTech, or developer platforms.

COMPENSATION & BENEFITS

We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

Base Salary: The anticipated salary range for this role is $220,000 - $300,000 depending on experience, skills, and location.

In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.