Company: Social Discovery Group
Employment type: FULL_TIME
We are looking for experienced Lead Graphic Designer to drive creative quality and AI-powered production workflows in our graphic design team.
Your main tasks will be:
Lead and oversee the graphic design team, ensuring high creative quality across all deliverables
Review, approve, and provide feedback on all internal and freelance design output before delivery
Work hands-on on complex or high-priority design tasks
Continuously improve and rebuild design production workflows using AI tools and automation
Increase creative production speed and scalability without compromising visual quality
Drive adoption and effective use of AI-powered design workflows within the team
Mentor and develop designers, improving both design craft and AI fluency
Maintain and enforce consistent brand standards across all visual assets
Collaborate cross-functionally with producers, marketers, and requesters to align on creative needs and priorities
Produce and oversee high-volume performance creatives for paid acquisition campaigns
Oversee creation of landing page visuals, email designs, social media creatives, banners, and brand assets
Ensure all visual outputs are optimized for digital channels and performance goals
Help establish scalable creative processes, templates, and production standards
Balance creative quality, production efficiency, and business deadlines in a fast-paced environment
We expect from you:
5+ years in graphic and web design, including at least 2 years in a senior or lead role with responsibility for final creative quality review.
Hands-on experience integrating AI tools into real production workflows with measurable improvements in speed, scalability, or output quality.
Experience building or improving scalable production systems, including template systems, modular asset frameworks, AI-assisted pipelines, and automation of repetitive design operations.
Proven track record of reducing production cycle time or unit cost through AI tools and workflow automation.
Experience in fast-paced environments such as startups, scale-ups, performance-driven in-house teams, or high-volume agencies.
Experience in performance marketing / user acquisition environments with understanding of how creatives impact campaign metrics such as CTR, CPA, Spend, and Sales.
Experience working within collaborative creative team structures, including mentoring/reviewing designers and coordinating freelancers or agencies.
Experience briefing freelancers/agencies, evaluating deliverables, and providing structured creative feedback.
Experience designing landing pages, email templates, performance creatives, and digital assets for platforms such as Meta, TikTok, Google, and similar channels.
Understanding of web and email layout principles, responsive behaviour, and technical constraints required for proper handoff to development teams.
Strong experience maintaining brand consistency and applying brand guidelines across high-volume production environments.
Senior-level visual craft in composition, typography, colour, hierarchy, and layout with the ability to review and direct others’ work.
Strong experience adapting creative concepts across multiple sizes, formats, placements, and platforms.
Practical experience with AI image generation tools such as Flux, ComfyUI, Stable Diffusion, NanoBanana, Imagen, or equivalent.
Experience with prompt engineering, reference-based generation, and production-oriented AI workflows.
Experience maintaining character and style consistency using tools such as LoRA, IP-Adapter, ControlNet, or similar technologies.
Experience using AI for creative production acceleration including variations, adaptations, upscaling, background generation/editing, and style transfer.
Experience with workflow automation tools such as Make, n8n, Figma plugins, or similar systems.
Expert-level Figma skills including auto-layout, components, scalable systems, and production workflows.
Basic After Effects knowledge is desirable for collaboration with adjacent motion design teams.
