Tech Stack Meta Ads · Web Funnels · Quiz Flows · Paywall Conversion · Attribution · Cohort Analysis · LTV Modeling · CRO

Why Consider This Role • Building the UA function from scratch — strategy, processes, full channel ownership • Budgets from $500K/month — scaling with real numbers • Deep analytics: cohorts, unit economics, LTV, attribution • Close collaboration with Analytics and Growth teams • Autonomy, quick decisions, no bureaucracy • Remote work (limited locations), competitive terms, benefits package

Important • 3+ years of practical experience with Meta Ads, budgets from $500K/month • Experience with B2C web subscription products and web funnels (web2web, web2app) is critical • Experience optimizing CPA / ROAS across the entire funnel • Strong analytics: attribution, cohort thinking, unit economics • Experience building testing frameworks and experimentation • Ownership mindset — responsibility for results, not just execution • Experience solely with mobile apps is not suitable