Marketing Growth Manager / PMM

5 months ago

Details

Grade

Middle

Experience

from 3 years

Employment

Full-time

English level

B2, upper-intermediate

A cover letter for this job

An email or a Telegram message to the recruiter

About the role

Marketing Growth Manager / PMM

Role Mission

Transform ideas, funnels, and creative hypotheses into stable revenue growth, and build a growth strategy for each new application.

Responsibilities

Lead the growth direction at the intersection of performance marketing, creative, product, and analytics
Develop and launch go-to-market strategies: ICP, offers, messaging, paywalls, onboarding, email communications, and W2W/W2A funnels
Work with the UA team on media plans, test roadmaps, and key metrics (CAC, ROAS, payback, LTV)
Collaborate with the Creative team to create and scale effective creative approaches, scenarios, and concepts
Interact with Tech & Data teams to improve tracking, automation, analytics, and dashboard systems
Formulate clear growth priorities: what to scale, what to turn off, and which hypotheses to test next

Probationary period tasks

Deep dive into the product, users, and key growth levers
Take ownership of one of the key growth areas — from strategy to implementation
Launch and analyze multiple funnel & creative experiments with a focus on core metrics and revenue targets
Strengthen collaboration between Performance, Creative, Product, and Data teams to accelerate the testing and decision-making cycle

Requirements

3+ years of experience in performance marketing / growth for mobile applications or subscription products (W2W/W2A)
Strong expertise in creative strategies and funnel optimization (web and/or app)
Confident work with metrics: CAC, ROAS, LTV, cohort analysis
Ability to make data-driven decisions
Strong communication skills and experience coordinating work between UA, Creative, Product, and Data teams
Comfortable working at a fast pace, with constant tests and hypotheses

Marketing Growth Manager / PMM

Миссия роли

Превращать идеи, воронки и креативные гипотезы в стабильный рост выручки, а также выстраивать growth-стратегию для каждого нового приложения.

Что важно для роли

3+ года опыта в performance marketing / growth для мобильных приложений или подписочных продуктов (W2W/W2A)
Сильная экспертиза в креативных стратегиях и оптимизации воронок (web и/или app)
Уверенная работа с метриками: CAC, ROAS, LTV, cohort analysis
Умение принимать решения на основе данных
Сильные коммуникационные навыки и опыт координации работы между UA, Creative, Product и Data командами
Комфортная работа в быстром темпе, постоянных тестах и гипотезах

Чем предстоит заниматься

Лидировать growth-направление на стыке performance marketing, creative, product и analytics
Разрабатывать и запускать go-to-market стратегии: ICP, офферы, messaging, paywalls, onboarding, email-коммуникации и W2W/W2A funnels
Работать с UA-командой над медиапланами, тестовыми roadmap и ключевыми метриками (CAC, ROAS, payback, LTV)
Совместно с Creative-командой создавать и масштабировать рабочие креативные подходы, сценарии и концепции
Взаимодействовать с Tech & Data командами для улучшения трекинга, автоматизации, аналитики и dashboard-систем
Формировать понятные growth-приоритеты: что масштабировать, что отключать и какие гипотезы тестировать дальше

Задачи на испытательный срок

Глубоко погрузиться в продукт, пользователей и основные growth-рычаги
Взять ownership над одним из ключевых growth-направлений — от стратегии до реализации
Запускать и анализировать multiple funnel & creative experiments с фокусом на core metrics и revenue targets
Усилить взаимодействие между Performance, Creative, Product и Data командами для ускорения цикла тестирования и принятия решений

Is this job a fit for you?

We compare skills, grade, work format and salary

Key skills

Performance Marketing
Growth Marketing
Funnel optimization
User Acquisition
Creative Strategy
CAC
ROAS
LTV
Cohort analysis
Go-to-market strategy
Web-to-app
Email marketing
Data analysis

Salary estimate

2,320USDper month

Most often 1,790 to 3,190

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