Product Marketing Manager (Acquisition)

Купер is a delivery service from stores and restaurants for any occasion. It is among the TOP-3 leaders in the E-Grocery segment*. The service delivers ready-to-eat meals, groceries, and goods from 20 minutes, in over 360 cities and 80 regions across Russia.

Customers have access to 8 million items from over 230 grocery chains, 3360 non-food partners, 33 pharmacy chains, and more than 39 thousand restaurants.

According to the INFOLine E-Grocery Russia industry review for the full year 2024.

• We ourselves participate in conferences as speakers;
• We win team sporting events;
• We are not afraid to experiment and set market trends

• Managing the growth of the top of the funnel: installation, registration, first order;
• Acting as a client for performance marketing: setting goals and limits for CAC, CPO, and ROMI, approving hypotheses and creatives, evaluating channel effectiveness;
• Developing the acquisition roadmap, generating and prioritizing hypotheses, conducting A/B tests, and scaling successful strategies;
• Working with unit economics of channels: managing the allocated budget and calculating the effectiveness of traffic sources;
• Participating in the launch of new app features: formulating go-to-market strategies, positioning, and communication;
• Collaborating with a cross-functional team (product, analytics, design, development, commerce) and managing tasks through to launch;
• Monitoring acquisition metrics and regularly reporting on results

Experience: 3–6 years

• Relevant experience in growth / product marketing / performance marketing for at least 3 years;
• Experience with acquisition funnels in a mobile application;
• Experience in setting tasks and managing contractors or adjacent teams (performance, design, analytics);
• Understanding of metrics: CAC, CPI, CPO, LTV, ROMI;
• Experience conducting A/B tests and making data-driven decisions;
• Confident work with analytics;
• Strong analytical thinking, ability to prioritize, manage multiple tasks, and see them through to completion

Salary level not specified

Employment Type: Full-time

Contract: Employment contract

Schedule: 5/2

Working Hours: 8

Work Format: hybrid

• Flexibility in processes and freedom in decision-making;
• Opportunity to implement your ideas in a project with a multi-million audience;
• Work in a company with a culture of growth and continuous development, numerous external and internal training programs, mentors, and ambitious projects designed to take you to the next level;
• Competitive salary (based on interview results) with regular growth opportunities based on performance;
• Voluntary medical insurance with dental coverage, as well as discounts on fitness, courses, our service's services, and much more;
• Special mortgage conditions

Work location: Moscow, Ovchinnikovskaya naberezhnaya, 18/1s1.