Product Development Manager / Product Manager (e-commerce)

Areas of Responsibility:

SimpleWine is looking for a Product Manager for the new user acquisition and activation stream. This is a role at the intersection of product, marketing, SEO, CRM, and development. The main task is to develop key points of the client's first experience and the top of the funnel: landing pages from organic and direct traffic, registration, web-to-app transition, affiliate, omnichannel, and referral mechanics.

— Forming a strategy and roadmap for acquisition and activation on the website and mobile app.

— Developing key entry scenarios: SEO pages and technical SEO, partner landing pages, promo entries, registration, web-to-app, referral and omnichannel mechanics.

— Improving the new user journey from visit to first value in the product: target action, registration, app installation, and activation.

— Searching for growth hypotheses, prioritizing, and launching experiments in collaboration with marketing, SEO, CRM, and analytics teams.

— Independently conducting A/B tests: from formulating hypotheses and designing experiments to evaluating incremental impact and making scaling decisions.

— Managing the product backlog: decomposing initiatives, formulating requirements and user stories, working with business and product analysts, designers, developers, and accepting results.

— Developing a system of acquisition and activation metrics to guide growth decisions and investments.

Acquiring new audiences is becoming more challenging: demand in the category and user search behavior are changing, and traditional channels are no longer providing the same growth pace. It is important for us not just to increase the number of visits, but to more accurately find our audience, explain the value proposition of SimpleWine, and faster convert initial interest into registration, app installation, and further interaction with the service.

Required Competencies:

— 3+ years of experience as a Product Manager/Product Owner with web and mobile product experience.

— Experience in traffic acquisition (acquisition, SEO), growth, activation, conversion, promotions, loyalty programs in B2C/e-commerce or related products is preferred.

— Experience working with funnels, cohorts, segmentation, attribution, and A/B tests.

— Ability to link product decisions to business impact: user growth, conversion, revenue, or reduced acquisition cost.

— Experience in managing priorities with multiple stakeholders and the ability to justify decisions with data.

— Experience collaborating with marketing, CRM, SEO, design, analytics, and development teams.

If you are interested in making a product for people who choose wine – from their first bottle to their favorite regions and rare finds – we would be glad to meet you. A love for wine is not required, but curiosity, good product taste, and a desire to achieve significant results will definitely be useful.

We Offer:

— Work in a stylish office, where you can also enjoy the aesthetics of modern art.

— Work schedule: 5/2 from 10:00. Hybrid format - 3 days in the office, 2 days remote.

— Attractive income level.

— Health care: a comprehensive voluntary medical insurance program with a large selection of clinics, dental care, hospitalization, international travel insurance, and the option to receive discounts on medical insurance for relatives.

— Training within internal programs at the corporate university from the first days of work.

— Opportunities to study on external courses and systematically develop your competencies for further career growth within the company.

— Development of expertise in wine through courses, tastings, and training from our experts and brand ambassadors.

— Discounts on company products, mobile communication compensation, corporate privilege programs (discounts on fitness clubs, restaurants, etc.).

— Full salary payment during vacations.

— New Year's gifts for employees and their children, birthday gifts.

— Group fitness classes in the office (yoga, Pilates, Qigong, functional training), and we also have corporate football, volleyball, and badminton teams.

— Gamification is successfully implemented, where every employee can earn points for engagement in training and spend them in the gift shop!