Head of Cross-Sell

Company: Salmon

Location: Manila, Philippines (office)

Remote work is possible, preferred time zones GMT+5 to GMT+10

Hi, we’re Salmon 🚀

Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.

Today, Salmon is not only a fast-growing technology company but also a bank with more than 60 years of heritage. In 2024, we acquired the Rural Bank of Sta. Rosa (Laguna), Inc. and transformed it into Salmon Bank (Rural Bank) Inc.

We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi. More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn’t all, and it’s just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.

Why join Salmon? • Exponential growth: in 2025, our deposits, loans, and net income more than doubled. • Loved by users: our app is rated 4.8★, and 92% of users recommend Salmon to friends and family. • Top-tier team: work alongside experts from fintech, banking, startups, and global companies. • Innovation at the core: we live where finance meets technology, with bold ideas shaping the future every day.

At Salmon, we believe in accessibility, innovation, and bold ideas. If you want to solve meaningful problems, build products that change lives, and be part of a company growing like a rocket – this is your place.

About the Role

We are looking for a hands-on, analytical, and commercially driven leader to build and scale our Cross-Sell & Engagement engine - turning customer intelligence into sustainable revenue growth. This is a high-impact leadership role with full ownership of strategy, execution, and P&L performance of the cross-sell channel.

This role goes beyond traditional product management and sits at the intersection of revenue leadership and product execution. You will operate across product strategy, risk and credit modeling, growth optimization, and financial performance, working closely with cross-functional stakeholders to drive revenue, profitability, and long-term customer lifetime value through data-driven decisions.

What you will own

• Full P&L responsibility for the Cross-Sell revenue stream
• Cross-sell strategy across products and customer lifecycle
• Revenue growth, profitability, and unit economics optimization
• Prioritization of opportunities across pricing, scoring, targeting, and UX
• Execution excellence across a cross-functional team (Product, Growth, Risk, ML, Analytics)

What you will do

Strategy & Revenue Ownership

• Define and execute the cross-sell strategy across all products
• Identify and unlock new revenue pools within the existing customer base
• Develop optimal pricing and monetization strategies
• Drive improvements in conversion, retention, and ARPU
• Own forecasting, financial modeling, and performance reporting

Data & Risk Optimization

• Challenge and evolve scoring and segmentation approaches
• Partner with ML and Risk teams to optimize approval rates vs. profitability
• Run structured experimentation (A/B testing) to improve performance
• Improve targeting and personalization logic

Execution & Leadership

• Lead a cross-functional squad of product, analytics, risk, and growth experts
• Align top management and key stakeholders on priorities and expectations
• Build scalable processes and internal operating cadence
• Develop and mentor team members

What we expect from candidate:

Skills

• Strong analytical foundation
• Advanced SQL and/or Python proficiency
• Deep understanding of statistics, experimentation, and A/B testing
• Experience with unit economics and financial modeling
• Solid understanding of classical ML models (logistic regression, tree-based models, etc.)
• Ability to connect data insights with commercial impact

Experience

• 3+ years in Product, Financial Analytics, Growth, or similar analytical leadership roles
• 1+ year leading teams or cross-functional initiatives
• Experience owning P&L and forecasting is highly preferred

Nice to have

• Experience working with recommendation systems, pricing models, credit/risk products, or monetization engines
• Bachelor’s or Master’s degree in STEM (Mathematics, Engineering, Physics, etc.) or Economics

Why would it be cool to work with us?

What we create

• Modern banking services for millions of Filipinos
• Cutting-edge solutions based on the best world practices and AI implementation
• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
• A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market
• An environment that allows you to launch new products in 3-4 months
• A basis for expanding into new markets all over the world

What we offer

• Passionate international team spanning the globe
• Rapid professional growth. Merit (and merit only) rules the day
• Reward for performance and long-term success of Salmon
• Fast track to grow internationally
• New office in Manila, Philippines
• Relocation support for eligible candidates
• Remote and hybrid options
• Medical insurance, health and wellness benefits
• Program of events and activities both online and in person