Title: Marketing Communications Manager
Company: Ozon
Location: Moscow
Experience: From 3 to 6 years
What you will do:
- Conduct audience research in terms of perception and experience of promotions and special offers (consumer behavior, seasons, U&A, etc.), perception of advertising materials and integrations in collaboration with the marketing research department;
- Develop the advertising campaign architecture in collaboration with the media planning department;
- Brief and supervise the development of creative ideas and advertising materials with an agency and/or internal creative team, including for sponsorship integrations;
- Test creative ideas and materials;
- Localize materials for CIS countries: translate and adapt texts, subtitles/voiceovers, correct legal disclaimers, check compliance with local requirements.
- Coordinate the developed solutions with the direct supervisor and heads of other teams involved in the promotion project implementation; Daily control of the promotion project development by both internal teams and contractors, crisis management within limited timelines and resources;
- Lead work on large non-standard projects;
- Supervise the quality of production and adaptation of advertising materials; Post-analysis of advertising campaigns, BHT monitoring.
What we expect from you:
- Experience leading the development and implementation of advertising campaigns for the promotion of special offers/promotions in marketing departments of companies or communication/advertising agencies;
- Knowledge of the stages and details of developing and producing advertising materials;
- Understanding the details of developing and conducting marketing research; Understanding the operation of media channels, details of media planning and media buying;
- Higher/incomplete higher education in marketing/advertising/sociology;
- Proficient user of the Microsoft Office suite.