About the company
Cleverside - who we are
We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.
Your Role
- Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).
- Work with DSP platforms (Moloco, Liftoff, Smadex).
- Search for partners and purchase incentivized traffic.
- Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
- Prepare and launch soft launches.
- Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
- Collaborate with internal teams: marketing, creative production, analytics, product, and others.
- Research and test new tools, channels, and strategies.
- Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.
What makes you a great fit
- Experience with different product including web products - as a plus (incent traffic, DSP, video networks);
- Experience with subscription-based and ad-monetized products (games/utilities);
- 3+ years of experience working with video ad networks;
- Experience with attribution and analytics systems (AppsFlyer, Adjust);
- Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;
- Ability to multitask and work with large volumes of data;
- Experience in planning and implementing user acquisition funnels across different channels;
- Proficiency in Excel (pivot tables, data analysis, reporting);
- Experience conducting tests and working with hypotheses;
- English proficiency - B1 level or higher;
- Strong analytical skills and interest in analyzing user behavior and market trends;
- Experience working with rewarded traffic is a plus.
Benefits
- Flexible working hours and the possibility of remote work;
- Vacation bonus 20 days and 3 Days off per year;
- Employment agreement or a B2B contract;
- Professional development and training opportunities;
- Сorporate events and team-building activities, holiday gifts;
- Opportunity to participate in exciting and diverse projects;
- Low-bureaucracy environment and friendly team culture;
- Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;
- Professional growth - opportunities to develop skills and gain experience across different verticals.
