About the company

Cleverside - who we are

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore. Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

Your Role

• Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).
• Work with DSP platforms (Moloco, Liftoff, Smadex).
• Search for partners and purchase incentivized traffic.
• Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.
• Prepare and launch soft launches.
• Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.
• Collaborate with internal teams: marketing, creative production, analytics, product, and others.
• Research and test new tools, channels, and strategies.
• Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

What makes you a great fit

• Experience with different product including web products - as a plus (incent traffic, DSP, video networks);
• Experience with subscription-based and ad-monetized products (games/utilities);
• 3+ years of experience working with video ad networks;
• Experience with attribution and analytics systems (AppsFlyer, Adjust);
• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;