Team:** Marketing
Location: Canada/US
Employment type: FullTime

ABOUT THE ROLE

Hi, I'm Dan Davidow, Chief Marketing Officer at Jane. I joined Jane because I have a real passion for helping small businesses succeed, and our customers run some of the most impactful small businesses there are. When I'm not doing that, you'll usually find me planning my next trip.

Jane has built strong momentum, and our next phase of growth will be driven by deeper relationships, trusted partnerships, and a strong presence in the healthcare community. We have also found success in our demand gen programs, and now is the time to build on what's already working.

That's where you come in. As our Director of SMB & Self Serve Demand Generation, you'll own a core part of how Jane generates demand: our paid media program, our website (including SEO and AEO), and our lifecycle marketing. You'll work alongside the teams who own events, partnerships, and community, so that together it all adds up to one cohesive motion. AI is central to how you'll do this: from how practitioners discover Jane through AI-driven search, to how we use AI to plan, build, and optimize our own programs. You’ll also partner closely with our growth product team who works on onboarding and optimizing user flow.

You'll lead a team of three channel experts today, with room to grow the team as the program scales, and partner closely with our Marketing Analytics & Operations team on measurement and infrastructure.

This is a role for a leader who can balance strategy and execution. Part of this job is hands-on; you're comfortable working directly in the campaigns, data and tools, and building AI-assisted workflows yourself, not just directing from above. Success looks like building trust with our market and driving real business impact.

WHAT IMPACT WE’RE LOOKING FOR YOU TO MAKE