Product Design Director

Hello! We are the Tutu team. For over 20 years, we've been inspiring new trips, helping people easily plan their travels and book everything they need – from tickets to hotels. We are looking for a Product Design Director – someone who creates not just interfaces, but a holistic user experience. With emotion, logic, and engagement.

You will shape Tutu's visual identity, set design standards, and inspire teams. Your responsibilities will cover everything from strategic vision and design system to visualizing specific user scenarios.

Your responsibilities will include

— Developing the product's visual language: components, typography, animation, illustrations, and microinteractions. Launching new Tutu products and features, as well as developing existing ones. — Designing interfaces that are easily scalable and evoke empathy, joy, and trust. Developing the design system and controlling UX quality across all key scenarios. — Bridging the gap between communication and product design – forming a unified visual language for the brand and product. — Collaborating closely with product, analytics, development, and marketing teams. Defending design solutions to C-level management. — Understanding how visual solutions impact conversion, retention, NPS, and perceived quality, and being able to prove it. Developing a data-driven approach in design. — Implementing AI tools in conceptualization, optimization, and content creation for product screens. — Managing a team of 15+ designers: hiring, onboarding, development, and mentoring. Building processes and design culture so the system operates without constant operational involvement.

We expect you to have

— 6–8 years of experience in product design: in B2C, high-load services, e-commerce, or travel-tech. Of these, 2–3 years in an Art Director or Product Lead role. — A portfolio showcasing real cases where you managed to:

• reinvent the visual language from scratch or conduct a large-scale overhaul
• implement a design system that accelerated development and strengthened brand consistency
• achieve measurable business impact: increased conversion, reduced bounce rate, increased LTV — Proficiency in Figma and Adobe Creative Cloud, using AI tools like Runway, Claude, Krea, and others as working tools for process optimization. — Deep understanding of modern UI/UX trends, composition, typography, and color. Ability to manage cross-functional teams and grow designers – methodically and by personal example. — Ability to build processes: briefings, delegation, collaboration with development and communication design. Regularly reviewing structure and not waiting for it to break.