Synchronization of marketing, business, and brand strategies
Growth of brand awareness, loyalty, and traffic (focus on retail)
Development of omnichannel customer experience (offline + online)
Updating communication to increase the attractiveness of the format
Implementation of brand strategy into regular marketing activities
Development of operational marketing and product value for the client
Reducing barriers to entry for clients through experience and communication
Work with external partners (in terms of visual environment and customer space)
Marketing team management
CJM development and evaluation of investment effectiveness
Important for us: 10+ years of marketing experience, preferably in an omnichannel environment, proven expertise in developing and implementing marketing strategy with its transformation into operational actions, strong experience in brand and operational marketing, skills in interacting with agencies and partners, as well as a deep understanding of evaluating the effectiveness of marketing investments (ROMI).
