Marketing Director for SimpleWine

We are looking for a professional who will shape the SimpleWine brand value and ensure the growth of our wine shops through the development and implementation of a marketing strategy, management of key marketing channels, and creation of strong communications and customer experience.

Areas of Responsibility:

• Adaptation of the marketing strategy in accordance with the company's business and brand strategy for the wine shops.
• Ensuring growth in brand awareness, customer loyalty, and traffic, with a priority on the retail channel.
• Development of a holistic customer experience: integration of offline and online interactions (omnichannel).
• Transformation of the communication strategy to increase the attractiveness and accessibility of the retail format.
• Translating the brand strategy into regular marketing activities and controlling its implementation.
• Development of operational marketing with a focus on the brand: creating product value for the customer.
• Reducing barriers to entry for customers into wine shops through communication and customer experience.
• Interaction with external partners (including in terms of visual environment and customer space).
• Management of the marketing function, including the development of the team and heads of departments.
• Analysis and development of the customer journey map (CJM) taking into account omnichannel interaction (offline and online).
• Evaluation of the effectiveness of marketing investments and initiatives.

Required Competencies:

• Over 10 years of experience in marketing.
• Practical experience in developing and implementing marketing strategies, as well as transforming strategies into operational marketing initiatives.
• Team management experience.
• Experience working in an omnichannel environment and analyzing the complete customer journey (CJM) across offline and online channels.
• Experience interacting with agencies, contractors, and consulting partners.
• Deep expertise in brand and operational marketing.
• Understanding of marketing effectiveness evaluation principles (ROMI).

We Offer:

• Work in a stylish office, where you can also enjoy the aesthetics of modern art.
• Health care: a comprehensive voluntary medical insurance program with a large selection of clinics, dental care, hospitalization, an international travel insurance policy, and the possibility of receiving discounts on medical insurance for relatives.
• Training through internal programs in the corporate university from the first day of employment.
• Opportunities to study on external courses and systematically develop your competencies for further growth within the company.
• Development of expertise in wine through courses, tastings, and training sessions from our experts and brand ambassadors.
• Discounts on company products, mobile communication compensation, corporate privilege programs (discounts on fitness clubs, restaurants, etc.).
• Supplementation of salary to full amount during vacations.
• New Year's gifts for employees and their children, birthday gifts.
• Group fitness classes in the office (yoga, pilates, qigong, functional training), and we also have corporate football, volleyball, and badminton teams.
• Gamification is successfully implemented, where every employee can earn points for engagement in learning and spend them in the gift shop!