with B2C subscription experience - with growth prospects to Product Owner of the direction.

📍__The company is a Russian wellness platform with a 10-year history, an audience of 13 million people on social media, 70+ courses, and over 700,000 buyers.__

The team is currently building a new subscription-based wellness product for a female audience with a check of up to ₽10,000 per month. The role's scope is the owner of the direction's economics with growth prospects to Product Owner.

The product has already been launched: there is its own IT platform, a trial, subscription plans, and content. Importantly, this is not scaling an already finished model, but the stage of building up the subscription.

The key task is to build the subscription as a scalable model: increase the conversion from trial to payment and the second renewal to a level where acquisition is profitable, then grow the volume without breaking the economics.

The role is broader than a classic PMM. A hands-on Growth/Product Manager is needed who personally works with the funnel, monetization, and subscription economics.

What is especially important:

• recent experience in B2C subscription or retention models;
• independent work with the end-to-end funnel;
• pricing, trial, paywall, renewals;
• cohorts and unit economics: CAC, LTV, churn, retention, MRR, payback;
• ability to work independently with data;
• real results in numbers;
• AI in daily work.

Experience in wellness, health, fitness, self-development, or EdTech "for yourself" will be a plus.

Format - full-time, remote (candidates preferably from RF). Reporting to Head of Growth, regular work with founders.

📱 antonina_bolgova

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