Seeking a strong Growth Product / Product Marketing Manager with B2C subscription experience – with a prospect for growth into a Product Owner role.

Company is a Russian wellness platform with a 10-year history, an audience of 13 million people on social networks, 70+ courses, and over 700,000 buyers.

The team is currently building a new subscription-based wellness product for a female audience with a price point of up to 10,000 ₽ per month. The role's scope is that of an economics owner for the direction, with the potential to grow into a Product Owner.

The product has already launched: it has its own IT platform, trial periods, subscription tiers, and content. Importantly, this is not about scaling an already finished model, but rather about establishing the subscription.

Key Task — build the subscription into a scalable model: increase conversion from trial to payment and second renewal to a level where acquisition is recouped, then grow volume without breaking the economics.

The role is broader than a classic PMM. We need a hands-on Growth/Product Manager who personally works with the funnel, monetization, and subscription economics.

What is especially important:

• Fresh experience in B2C subscription or retention models;
• Independent work with the end-to-end funnel;
• Pricing, trial, paywall, renewals;
• Cohorts and unit economics: CAC, LTV, churn, retention, MRR, payback;
• Ability to work independently with data;
• Real results in numbers;
• AI in daily work.

Experience in wellness, health, fitness, self-development, or EdTech «for yourself» will be a plus.

Format — full-time, remote (candidates preferably from RF). Reporting to the Head of Growth, regular work with founders.

My Telegram: antonina_bolgova

It would be great if in your first message you could write which subscription metric you moved, from what value to what, and by what means.