Growth Product / Product Marketing Manager

Russia2 months ago

Details

Grade

Senior

Work format

Remote

Employment

Full-time

A cover letter for this job

An email or a Telegram message to the recruiter

About the role

Hello everyone!

I'm looking for a strong Growth Product / Product Marketing Manager with B2C subscription experience — with the prospect of growing into a Product Owner role. The company is a Russian wellness platform with a 10-year history, a social media audience of 13 million people, 70+ courses, and over 700,000 customers.

The team is currently building a new subscription-based wellness product for a female audience with a monthly price point of up to ₽10,000. The role's scope is that of an economics owner for the direction, with the potential to grow into a Product Owner.

The product has already launched: there is a proprietary IT platform, a trial period, subscription plans, and content. Importantly, this is not about scaling an existing model, but about establishing the subscription.

Responsibilities

The key task is to build the subscription into a scalable model: to increase conversion from trial to paid and from the first to the second renewal to a level where user acquisition is profitable, and then to grow the volume without breaking the economics.

The role is broader than a classic PMM. We need a hands-on Growth/Product Manager who personally works with the funnel, monetization, and subscription economics.

Requirements

Recent experience in B2C subscription or retention models;
Independent work with the end-to-end funnel;
Pricing, trial, paywall, renewals;
Cohorts and unit economics: CAC, LTV, churn, retention, MRR, payback;
Ability to work independently with data;
Real results in numbers;
AI in daily work

Nice to have

Experience in wellness, health, fitness, self-development, or EdTech for personal use will be a plus.

Benefits

Format: full-time, remote (candidates preferably from Russia). Reporting to the Head of Growth, regular work with the founders.

Всем привет!

Ищу сильного Growth Product / Product Marketing Manager с опытом B2C subscription — с перспективой роста в Product Owner направления. Компания — российская wellness-платформа с 10-летней историей, аудиторией 13 млн человек в соцсетях, 70+ курсами и более 700 000 покупателей.

Сейчас команда строит новый wellness-продукт по подписке для женской аудитории с чеком до 10 000 ₽ в месяц. Рамка роли — владелец экономики направления с перспективой роста в Product Owner.

Продукт уже запущен: есть собственная IT-платформа, trial, тарифы и контент. Важно — это не масштабирование уже готовой модели, а этап отстройки подписки.

Ключевая задача — собрать подписку как масштабируемую модель: довести конверсию из trial в оплату и второе продление до уровня, при котором привлечение окупается, затем растить объем, не ломая экономику.

Роль шире классического PMM. Нужен hands-on Growth/Product Manager, который лично работает с воронкой, монетизацией и экономикой подписки.

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