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Hello everyone!
I'm looking for a strong Growth Product / Product Marketing Manager with B2C subscription experience — with the prospect of growing into a Product Owner role. The company is a Russian wellness platform with a 10-year history, a social media audience of 13 million people, 70+ courses, and over 700,000 customers.
The team is currently building a new subscription-based wellness product for a female audience with a monthly price point of up to ₽10,000. The role's scope is that of an economics owner for the direction, with the potential to grow into a Product Owner.
The product has already launched: there is a proprietary IT platform, a trial period, subscription plans, and content. Importantly, this is not about scaling an existing model, but about establishing the subscription.
The key task is to build the subscription into a scalable model: to increase conversion from trial to paid and from the first to the second renewal to a level where user acquisition is profitable, and then to grow the volume without breaking the economics.
The role is broader than a classic PMM. We need a hands-on Growth/Product Manager who personally works with the funnel, monetization, and subscription economics.
What's particularly important:
Experience in wellness, health, fitness, self-development, or EdTech for personal use will be a plus.
Format: full-time, remote (candidates preferably from Russia). Reporting to the Head of Growth, regular work with the founders.
If you recognize yourself in this description, I'd be happy to connect. Special thanks for recommendations. My Telegram: antonina_bolgova
It would be great if in your first message you could mention which subscription metric you improved, from what value to what value, and how.
yesterday
Grade
Senior
Work Format
Remote
Employment
Full-time
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