Personalization Owner

✅ Personalization Owner | Kaspi Pay

📍 Almaty, office, 5/2

Kaspi Pay is looking for a specialist who turns client data into concrete solutions: understands how partners use products, finds growth points, and determines who, what, and when to offer.

Main tasks: • Analyze partner behavior and build segments. • Launch personalized offers and scenarios. • Develop activation, retention, and usage of Kaspi Pay products. • Test hypotheses and evaluate the real effect of launches. • Choose the product, channel, and moment for the offer. • Work together with product, analytics, and design teams.

We are looking for you if: • You know SQL in practice and work with data independently. • You have experience in CRM, CVM, Growth, or Product Analytics. • You understand segmentation, A/B tests, and control groups. • You have worked with retention, activation, cross-sell, or lifecycle communications. • You bring initiatives from idea to launch and measurable results.

📩 Send your resume to Telegram: recruiter contact