Head of Content

remote, Sokratik

About the company and product: 🔸Sokratik is an AI product already used by millions of people for learning, education, and business communication: the service has 3.2 million users and 8.5 million presentations created. And this is not the final point. 🔸We are growing, updating the product, and developing our own AI chat to eventually become a convenient AI system for various everyday tasks. 🔸We need a team that will help talk about this not in the language of typical advertising, but through ideas that people want to follow: bold formats, precise cultural relevance, and content that makes you want to send it to a friend. 🔸The team includes people with experience at Avito, Mercedes-Benz, Bolt, Yandex, and Admitad. 🔸We combine a product-oriented view, the speed of digital teams, and the desire to make AI understandable and useful in real life.

Who we are looking for: 🔸We are looking for a strong creative leader who can independently find ideas, understands social media culture, and knows why some formats get audience attention while others don't. 🔸This role is for someone who can set the creative direction and improve content quality. 🔸Mandatory experience managing a large team is not required: personal creative expertise, systematic thinking, and the ability to bring ideas to fruition are more important to us.

Responsibilities: 🔸Formulate the creative direction of content and develop a recognizable brand voice. 🔸Generate and test hypotheses for content on social media: from short videos and posts to special projects. 🔸Track trends, memes, authors, and formats, evaluate their potential for different audience segments, and adapt them to the product. 🔸Develop content concepts and clear technical specifications for creators, the SMM team, and other participants in the process. 🔸Work cross-functionally with SMM, creators, and the influencer department; help the team improve the quality of idea implementation. 🔸Analyze the results of publications and special projects: reach, views, engagement, and other agreed-upon metrics. 🔸Explain the logic of creative solutions, distinguish personal contribution from team effort, and draw conclusions based on data. 🔸Explore the capabilities of AI tools to accelerate and improve the creative process.

What is important to us: 🔸A strong sense of social media and an understanding of current content formats. 🔸Independent idea generation and the ability to explain why a chosen idea might work. 🔸Understanding of different audiences, generations, interests, and content consumption contexts. 🔸The ability to evaluate results not only by subjective impression but also by metrics. 🔸Experience in developing creative concepts, special projects, PR, or brand activations will be an advantage. 🔸Experience interacting with bloggers and influencers is welcome, but not the primary focus of the role. 🔸Experience working with AI tools for content creation is an advantage. Examples include: Higgsfield, Sora, Suno, Freepik, Nano Banana, and similar.

Conditions: 🔸Fully remote work format. 🔸Flexible start of the workday. 🔸Work in conjunction with the media team: SMM team, content team, influencer manager, and creative director. 🔸The team and area of responsibility are developing; you can influence approaches, processes, and content quality. 🔸Probationary period — 1 month. 🔸Initially, cooperation in the format of self-employment; the possibility to discuss an employment contract after the probationary period. 🔸An annual bonus is provided.

Salary: 🔸from 150,000 rubles net

Contact: You can apply for the vacancy using the ✉️ button below