Our client is looking for a Paid Social Manager to take full responsibility for the company's paid social traffic in the US and EU markets: Meta, TikTok, and Reddit. This is not about maintaining campaigns based on a ready-made media plan: you will decide where to allocate the budget, which hypotheses to test, and which channels to develop, and you will be responsible for the number of new clients at a target CAC.
About the Company:
Our client is an international e-commerce platform for gamers. The company has been on the market since 2017 and primarily operates in the USA and Europe. The platform connects players who don't want to spend dozens of hours grinding with professional players who are willing to do it for them. It's a classic e-commerce with clear unit economics.
Responsibilities:
- Fully manage Meta Ads as the primary channel. Launch TikTok Ads from scratch.
- Understand the tracking and structure of Reddit Ads.
- Plan and allocate the monthly budget across games, products, geolocations, and channels, defending decisions to the head of the department.
- Find advertising angles, write copy and creative briefs in English, assign tasks to the design team and video production, including for UGC.
- Build a systematic testing cycle.
- Analyze results through GA4, Mixpanel, and internal analytics.
Requirements:
- 3+ years in Paid Social, including at least one year with independent budget management of $20,000+ per month.
- Experience with B2C products in US and/or EU markets with responsibility for new client CAC.
- Deep expertise in Meta Ads: campaign structure, optimization goals, learning phase, audiences and exclusions, attribution windows, Advantage+.
- Full cycle of work with creatives: from finding angles and briefs to analyzing tests and deciding on the next iteration.
- Work with data beyond ad platforms (GA4, Mixpanel, BI) and understand the difference between platform and end-to-end attribution.
- Written English from B2 level.
Bonus Points:
- Experience in gaming, digital goods, or other verticals with advertising policy restrictions.
- Experience with TikTok Ads and Reddit Ads in US/EU.
- Working with UGC creators and influencers.
- AI tools for creatives and automation via ad APIs.
- Personal experience in MMO / ARPG: World of Warcraft, Path of Exile, OSRS, Final Fantasy XIV.
What the Company Offers:
- Compensation: $3,000 fixed per month + quarterly bonus up to one monthly salary based on OKR results.
- Remote-first: work from anywhere in the world.
- B2B contract. Payment in USD, EUR, RUB, or crypto.
- 21 working days of paid vacation and 10 sick days at full pay.
