Lead User Acquisition Manager

Team: Product
Location: Limassol
Employment type: FullTime

HyperHug is an international game development studio specializing in the shooter genre. Our main office is based in Cyprus, but our talented team works remotely from around the world. We’re developing Oxide: Survival Island, an immersive multiplayer survival shooter for mobile platforms, and we’re always looking for motivated individuals who want to grow with us, contribute their creativity, and help shape the future of our games.

We are looking for a Lead User Acquisition Manager, who will take full ownership of the UA strategy and execution, including building and scaling UA processes, managing performance marketing channels, and driving sustainable growth.

WHAT YOU’LL BE DOING:

• Build and scale the User Acquisition process for our flagship game Oxide: Survival Island.
• Plan, launch, and optimize user acquisition campaigns across multiple channels, taking full hands-on responsibility.
• Own campaign analytics: track performance and work with key metrics.
• Define requirements and briefs for ad creatives and evaluate their performance.
• Continuously test new hypotheses, channels, and approaches to improve efficiency and scalability.
• Prepare regular performance reports and insights for stakeholders.

WHAT WE EXPECT FROM YOU:

• Solid UA experience in mobile products - mobile games or applications (3+ years).
• Experience building UA processes from scratch.
• Deep understanding and experience with the USA and LATAM markets.
• Extensive experience with Google Ads, AppLovin, Meta, Unity Ads.
• Strong analytical mindset and confidence working with data and predictions.
• Ability to provide actionable feedback on ad creatives, including concepts, formats, and messaging.