Join the Avito team as a Senior Growth Manager in Moscow. Work in a strong team, with a flexible schedule, extended VHI (Voluntary Health Insurance), high salaries, career growth, and a real contribution to the product. We create technologies for millions of users!
About the Team
Avito Auto is one of the largest verticals on the platform. It includes categories: used cars, new cars, commercial vehicles, auto parts, Avtoteka, rentals, and others. Analytics are built on the internal BI system; the website and app are logged via Clickstream directly into DWH. External systems (GA, Yandex.Metrika, Adjust, Firebase, etc.) are used for optimizing advertising campaigns.
What Tasks Await You
- Be the link between AaaH and Avito Auto: test and scale horizontal AaaH initiatives (Followers, Loyalty & Gamification, etc.) in the context of the vertical, adapt them to the specifics of the audience, involve vertical teams, and control deadlines and workflows.
- Find synergies between Avito Auto initiatives and AaaH programs, and integrate solutions to achieve results with fewer resources.
- Search for and develop initiatives to grow DAU: manage traffic through platform solutions (referral program, partner program, loyalty, etc.), formulate DAU growth hypotheses, and assess incrementality through product changes, not just traffic acquisition.
Examples of Future Tasks
You will be working with Avito as a Habit (AaaH) — a horizontal program that operates across all verticals. The program's goal is to grow DAU (Daily Active Users) from the existing audience by increasing the frequency of platform usage. The current key metric is DTB (Daily Target Buyers). Starting next year, the main program metric will be DAU.
The program combines a portfolio of horizontal initiatives: Loyalty & Gamification (bonuses for purchases and targeted actions), Followers (subscriptions to sellers and updates), CRM and performance communications, and others. Each horizontal initiative requires adaptation to the specifics of a particular vertical.
We Expect You To Have
- At least 5 years of experience in product marketing, CRM, or growth roles in digital/tech.
- Strong analytical foundation: ability to work with data, understand metrics, attribution, cohorts, and unit economics.
- Experience launching cross-functional initiatives that impact user behavior.
- Understanding of engagement and retention mechanics: promotions, recommendations, bonus mechanics, gamification, loyalty programs.
Working With Us Means
- The opportunity to influence the product and processes for the user's benefit.
- A strong and friendly team ready to support your initiatives both in and out of work.
- Interesting tasks and complex challenges (we have ambitious and inspiring goals).
- External and internal training at the company's expense (courses, trainings, lectures, mentoring, etc.).
- Flexible work format options.
- Care for employees and their health: from your first day of work, you will receive insurance with dental coverage, access to psychological support services, meal compensation; a therapist and massage therapist are available at the office, and yoga classes are held.
- A beautiful and comfortable office two minutes from the Belorusskaya metro station: panoramic views of the city center, quiet work areas, a gym, a grand piano, and relaxation zones.
