Company:** Samokat (OOO Umnyy Retail) Location: Moscow Experience: Over 6 years

We are looking for a product leader who will take charge of the strategy and development of customer marketing products — CRM/CDP platforms, ML-campaigning, trigger scenarios, CVM pricing, and game mechanics (meta-game). This is not about "supporting the existing." It’s about building a system where every customer interaction is managed by data, ML, and business logic.

What you will be doing:

• Developing the CRM / CDP platform: customer segmentation, launching marketing campaigns, no-code scenarios, near-real-time event collection;
• Managing ML-campaigning: determining who to communicate with and with what offer (new items, discounts), implementing uplift/RFM/predictive models;
• Designing trigger communications: reactivation scenarios, re-engagement, reminders;
• Being responsible for CVM and personal discounts;
• Developing the meta-game: a game environment with progression and partner integrations;
• Managing the team: prioritization, OKRs, product methodology, hiring and developing product managers;
• Building partnerships with Marketing, the App team, CTO — so that everyone understands the value and priorities of your products.

What we expect from you:

• Experience in managing marketing products (CRM/CDP, communications, promotions, personalization);
• Real involvement in projects with ML: setting tasks, implementing models, evaluating business impact;
• Experience managing direct and cross-functional teams of 50+ people;
• Understanding of customer segmentation and building personalized scenarios;
• Ability to speak the same language with marketing and development — you are the bridge between business goals and technology;
• Strategic thinking + readiness to work in operational tasks.

Will be a plus:

• Experience in e-commerce / q-commerce / e-grocery;
• Launching game mechanics or meta-game;
• Working with AdTech / Retail Media;
• Building a CDP from scratch or scaling an existing platform.

Conditions:

• Five-day work week, eight-hour workday (Friday is a shortened workday);
• Official employment under the Labor Code of the Russian Federation from day one and all social guarantees;
• White salary and Sberbank salary project, thanks to which you will have access to preferential mortgage rates (or refinancing of an existing one) for those who have been with us for six months or longer, as well as a free Prime+ subscription, access to an online cinema, audio services, pharmacy, and others;
• Voluntary medical insurance with dental coverage after three months of work. The policy also includes online doctor consultations, travel insurance, and other services;
• Necessary equipment will be provided for work (laptop, mouse, headphones);
• Opportunities for professional development and career growth;
• Comfortable offices in cities of presence — with a quiet work zone and meeting rooms for discussions and brainstorming sessions;
• Employee bonuses: corporate discounts from partners, contests and quizzes with prizes, gifts for children, and much more.