Senior Performance Marketing Specialist (PPC)

We're looking for a Senior Performance Marketing Specialist (PPC) to shape and run paid search campaigns that hit our KPIs and business goals. You'll be key in making sure everything stays on track and delivers results.

Responsibilities

• Own advertising tools such as Amazon Ads and Google Ads
• Work with a high degree of autonomy and self-sufficiency
• Cross-functionally collaborate with operations and growth teams to optimize landing pages, driving measurable increases in conversion rates.
• Collaborate with other teams to establish an alignment on KPIs, ensuring holistic campaign performance with an emphasis on metrics like Margin, TACOS, Sales, etc.
• Put forward new innovative ideas to test to drive performance improvements
• Report results on a daily, weekly, and monthly basis

Qualifications

• Strong hands-on paid search experience on any advertising platform (Google Ads, Microsoft Advertising, or Amazon Ads)
• Proficiency with Excel or Tableau/Power BI/Google Data Studio (data manipulation, basic formulas, making charts, pivot tables, and analyzing data)
• Excellent attention to detail and the ability to manage multiple tasks simultaneously
• Experience utilizing data to drive improvements
• Ability to make technical requirements for analysts to automate the reports you need
• Ability and understanding of how to scale advertising campaigns
• Fluent English

Hiring Process

The entire process should take around 2-3 weeks.

• HR Interview Don’t sweat too much! This call is just so you can get acquainted with our mission, values, and culture, as well as the team structure and role expectations. Just be yourself, and you’ll do fine!

• In this interview, you’ll get to meet your future boss. They’ll want to hear about your skills, past projects, and how you’d tackle the specific challenges of this role.