Responsibilities:

• Development and implementation of a comprehensive digital channel development strategy to ensure sustainable business growth
• Management of lead generation processes, control of planned indicators for customer acquisition cost and conversion
• Planning and optimization of advertising budgets in contextual, targeted advertising, and CPA partner networks
• Coordination of website and mobile app search optimization efforts to increase organic traffic share
• Organization of end-to-end analytics setup and regular audit of marketing tool efficiency
• Management of a team of specialists in SEO and contextual advertising, quality control of tasks performed
• Conducting A/B testing and optimization of user scenarios to increase conversion at all stages of the funnel

Requirements:

• At least 5 years of experience in digital marketing, including a minimum of 2 years in management positions
• Practical experience in team management in e-commerce and logistics companies
• Expert knowledge of web analytics and attribution tools: Yandex.Metrica, Google Analytics, AppsFlyer, AppMetrica
• Deep knowledge of search engine optimization (SEO), as well as ASO experience.
• Skills in analyzing business indicators: ability to calculate and optimize unit economics, LTV, CAC, ROI, and ROMI

Conditions:

• Work in a large, stable industry-leading company
• Employment in strict accordance with the Labor Code of the Russian Federation
• Continuous professional development
• Work with experts in their fields
• Work schedule: 5/2, Monday to Thursday from 9:00 to 18:15, Friday from 9:00 to 17:00.
• Voluntary medical insurance after the probationary period
• Life and health insurance.
• Discounts in X5 retail chain stores ("Pyaterochka", "Perekrestok").
• Prime-zone privilege program (discounts on goods and services and special offers from partner companies).