A hands-on position focused on launching and scaling paid traffic. No "legacy support," the main focus is on new games, hypotheses, and growth points.
You get:
- autonomy within the direction
- direct impact on GMV and product economics
- the opportunity to quickly test and scale solutions
Responsibilities
- Launching and scaling paid traffic (Meta / TikTok / Google)
- Media planning and budget management
- Campaign optimization by CPA / ROAS / GMV
- Launching new products (games, SKUs) from scratch to stable economics
- Working with creatives (UGC, short-form, performance)
- Conducting A/B tests and growth experiments
- Analytics in conjunction with the product (funnel, LTV, CR)
- Scaling across markets (US / EU / LATAM / APAC / CIS)
Requirements
- Experience in performance marketing (e-commerce / marketplace / digital products)
- Hands-on experience with: Meta Ads, TikTok Ads, Google Ads
- Experience launching new directions from scratch
- Understanding of unit economics (CPA / CAC / ROAS / LTV / GMV)
- Strong analytics (GA4 / BI tools)
- Experience working with large budgets
Important
- systematic thinking and hypothesis-driven approach
- focus on business metrics, not "vanity metrics"
- ability to quickly test and scale
- comfort with uncertainty and rapid changes
Conditions
- fully remote format
- international team
- strong product and large budgets
- direct impact on business growth
- fixed salary + performance bonus
For applications: nadzeya_recruiter
