Hello! This is the team from the online school “Foxford”.
“Foxford” is a product EdTech company. To give you an idea of our scale, we have been providing online education for schoolchildren, their parents, and teachers for 17 years. We have over 12 million users on the platform, 4 teaching formats, and 1500 employees.
According to the results of 2024, we are the largest EdTech company in Russia in the children's segment by sales volume (according to the main industry ranking SmartRanking).
Responsibilities
- Collecting and segmenting the semantic core;
- Launching advertising campaigns in Yandex Direct for high-intent demand;
- Analyzing current placements in Metrica and through our own analytics system;
- Communicating with the performance and product teams on launches;
- Generating hypotheses for improving performance indicators;
- Developing technical specifications for banners and video advertising;
- Being responsible for channel results in CPL/CPReg/ROMI.
What we expect from the candidate
- At least 2 years of experience in contextual advertising;
- Perfect knowledge of Yandex Direct, Direct Commander, Yandex.Metrica, Excel, Google Ads, and Google Sheets functionality;
- Ability to optimize advertising campaigns to meet project KPIs;
- Ability to segment audiences;
- Ability to build advertising campaign structures in compliance with regulations;
- Fluent oral and written communication (you will have to write a lot of text);
- Ability to work with large volumes of data (you will be collecting advertising campaigns with 1000+ keywords);
- Understanding of how to work with large budgets.
Why it’s great here
- Choose your convenient work format – we are okay with full remote work, and we would also be happy to meet you at our office near the Tulskaya metro station (Moscow);
- Official employment (white salary, paid vacation);
- Flexible start to the day: the result is what matters most to us;
- Health care: VHI with dental coverage, corporate psychologist, online workouts. And if you catch a cold – we'll send you a vitamin box ;)
- Trust: we proceed from the assumption that colleagues are professionals and do not engage in micromanagement, but maintain a high level of autonomy within the team – at the same time, we are ready to help, support, and share expertise;
- Development: corporate foreign language courses, discounts on “Foxford” products, access to an online library, and compensation for external training.
