What you'll do

• Execute the vision and roadmap for all casino and sportsbook marketing-related products at WHG across our range of B2B customers.
• Assist in triaging complex technical issues or integration bugs that arise between the core platform and third-party tools marketing tools.
• Collaborate with Technical Architects and Lead Developers to ensure marketing tools are integrated into the PAM (Player Account Management) platform in a scalable and performant manner.
• Write clear and actionable user stories, acceptance criteria, and product documentation for the development team.
• Work closely with developers to ensure delivery of high-quality, user-centric features.
• Manage integrations with third-party marketing tools and platforms (e.g. bonus providers, gamification tools, push notification platforms).

Who you are

• 3+ years’ experience as a Product Owner or similar in the iGaming marketing area.
• Technical background and ability to understand APIs, data flows, and integrations.
• Experience in managing highly technical backlogs, including technical debt, architectural enablers, and API versioning using agile methodologies and tools (JIRA, Confluence, etc.).
• Understanding of iGaming, particularly Casino and/or Sportsbook operations and marketing.
• Proven experience working on CRM, promotions, loyalty systems, or marketing tech stacks.
• Excellent communication and stakeholder management skills.
• Understanding of user segmentation, bonus mechanics, and player lifecycle strategies.

Nice to have

• Experience with integrations to CRM platforms (e.g., Optimove, Fast Track, Smartico, Xtreme Push etc.).
• Knowledge of regulatory requirements in the iGaming markets (e.g., UKGC, MGA, etc.).

Tech stack and integrations

• APIs, data flows, and integrations across marketing tools and the PAM platform.