Hello! I’m Daria, HR BP at Haikusten. We develop B2B products for cloud migration, Disaster Recovery, and backup. Our solutions help large companies securely transfer and protect their IT infrastructure in the cloud.
We are currently strengthening our marketing team and are looking for a specialist who will be responsible for the development of three key areas: PR, SMM, and email marketing. We need someone who can help make the Haikusten brand more visible in our target markets: build relationships with the media, enhance the company's expertise, and develop customer communications through PR, social media, and email.
Responsibilities
What you will be doing
PR and Media Relations
- Develop a PR plan in collaboration with the Marketing Director
- Prepare and distribute press releases
- Build relationships with media, journalists, analysts, and industry experts
- Identify news hooks and organize publications in relevant media
- Monitor Pressfeed, HARO, and similar platforms, prepare comments from company experts
- Coordinate work with external PR agencies when necessary
Brand Reputation
- Develop the company's presence on rating platforms and software catalogs
- Enhance product presence on G2, Capterra, Trustpilot, and other review platforms: update information, respond to reviews, increase their number and average rating
- Organize the company's participation in industry awards and ratings
Content and SMM
- Develop an SMM strategy in collaboration with the Marketing Director
- Formulate a content plan for LinkedIn, X, Facebook, Reddit, Telegram, VK, and other platforms
- Assign tasks to the content team, accept completed materials, and monitor deadlines
- Publish content, manage corporate accounts, respond to comments and messages
- Optimize company pages and improve the efficiency of social channels
- Identify opportunities for collaboration with influencers and opinion leaders
Email Marketing
- Develop email marketing and customer lifecycle communications
- Coordinate the preparation and launch of regular and ad-hoc email campaigns
Requirements
What we expect
- 3+ years of PR experience in IT B2B (Enterprise products or SaaS)
- Experience interacting with journalists, tech bloggers, and PR agencies
- Ability to manage multiple projects simultaneously
- Skill in working with analytics and evaluating the effectiveness of PR activities
- Understanding of SMM specifics for B2B companies: ability to develop expert content, work with a professional audience, and evaluate communication effectiveness
- Excellent written and verbal communication skills
- English language proficiency: C1 (Advanced) or higher – for writing, editing, and approving company materials
Will be a plus
- Experience in setting technical specifications and accepting content writing work
- Experience working with tech influencers
- Experience in international PR and launching global communication campaigns
Conditions
What we offer:
- Complete absence of bureaucracy – our team values speed and quality results
- Work in a team of professionals with prospects for professional growth and development
- Remote work format
- Competitive salary and annual review based on performance.
- Voluntary medical insurance (DMS) + reimbursement for psychologist and sports sessions for well-being.
- Reimbursement for English language courses and professional development.
Important: alongside your resume, please add a short cover letter: 2-3 sentences about your relevant experience.
What's next:
- We will review your resume and cover letter
- We will contact you for an initial HR meeting
- We will conduct an interview with the Marketing Director (your direct supervisor)
- We will send a test assignment
- A final introductory interview with the CEO
- Offer
