What you'll own

• Carry the project to its target. Every project has one key client metric in the unit-economics model: gross revenue growth, better contribution margin, or lower CPI/CPA without losing volume. Your job is to hit the target agreed at kickoff, within the agreed timeframe.
• Diagnose what moves the number, and translate it. This is the heart of the role and what separates it from a delivery PM. You see what actually moves the metric and what doesn't, and you say so. You're the translator between that goal and the production backlog. You break the target into well-formed tasks for the agent, the engineers, and yourself.
• Run the account and the project. Standard senior-PM scope: accounting, operations, client and project management. Drive the work through the task tracker, keep project documentation, manage timelines, budget, and risk; own the paperwork end-to-end: contracts, NDAs, invoices.
• Pick up the baton from a strong setup. Take the project under control right away, run the rituals, lock in the key metrics, set up week-over-week monitoring, and keep the whole thing moving, for ~10 clients in parallel.

What we're looking for

Must have

• Talks to clients at the level of their business result. You can sit across from a founder, CMO, or Head of UA, pull out what actually matters to their business, and turn it into a clear target.
• Diagnoses and filters work toward the goal. You can tell what moves the metric and what doesn't, and reframe or drop the rest.
• Hands-on performance marketing, with real depth. You've managed paid advertising yourself and understand it from the inside: account architecture, optimization logic, and test mechanics. At least one major channel at scale — Meta, Google, or TikTok (accounts around $300K+/month).
• Has run a distributed team to a goal. You've taken a big goal, broken it into work, and delegated it across a distributed team.
• You've already automated parts of your own work. Understanding automation from the inside matters. You've built at least one self-contained automation yourself.
• You think in client outcomes. Your KPI is the client's metric: traffic that converts, more revenue, and lower CPA.
• Confirmed senior, autonomous, and systematic. You hold process, rituals, and SLA across ~10 accounts in parallel without supervision.
• Timezone. Based in CET or west toward the Americas, with overlap for client availability.
• Data fluency. Expertise in client acquisition and sales funnels. You understand attribution models (last-click, data-driven, etc.) and how data is structured on the back end (tables, fields, keys).

Nice to have

• Agency background.
• Public presence (LinkedIn, Telegram, conferences).
• Experience briefing developers and engineers.

Red flags

• Strategy or media planning only, with no hands-on account fluency.
• Not systematic: can't hold process or bring structure.
• IT/delivery PM with no feel for performance marketing.

Hiring process

1. Screening call.
2. Interview with Head of Project Management.
3. Test task (possible).
4. Final interview (possible) — with a senior engineer and/or CEO.
5. References + offer.