Title: Senior Public Relations Specialist (PR)
Company: JSC «OTP Bank»
Location: Moscow
Experience: 3 to 6 years
We are looking for a PR specialist to develop the bank's external communications, strengthen its media presence, and work on key reputation and brand projects. The role will combine strategic PR, media relations, work with speakers, bloggers, GR, and crisis communications. We look forward to your application!
Responsibilities:
- Develop the bank's PR and external communications within the overall communication strategy: generate news leads, strengthen brand presence in the media, and work on key initiatives;
- Build relationships with federal and regional media: work with journalists, provide comments, prepare press releases, columns, Position Papers, and other materials;
- Develop speaker visibility: prepare turn-key interviews, speeches, and columns, accompany speakers at events;
- Develop communications with bloggers and opinion leaders as a separate area;
- Implement GR initiatives and communication projects with regulators, as well as work with industry and professional ratings;
- Participate in brand and marketing communications: support advertising campaigns, situational marketing, and special PR projects;
- Manage reputation and crisis communications: promptly respond to information risks, analyze the media landscape and publication sentiment;
- Coordinate external contractors and communication projects, including tenders, and ensure PR KPI achievement.
Candidate Profile:
- Higher education and 3+ years of experience in PR and external communications;
- Strong writing skills: press releases, columns, official statements, media responses, and other communication materials;
- Good knowledge of the media market and established relationships with journalists, bloggers, and opinion leaders;
- Ability to find and create strong news leads, see the big picture of communication, and avoid excessive advertising;
- Experience in crisis communications, GR, and regulatory cases;
- Experience in organizing press conferences, briefings, interviews, and other media events;
- Proficiency in media analytics tools (Brand Analytics, TAdviser, etc.), understanding of media monitoring and evaluation principles; interest in using neural networks in work;
- Systemic approach, independence, ability to manage multiple projects simultaneously, work at a high pace, and meet deadlines.
Skills: Event organization, Copywriting, Business Communication, Article writing, Marketing communications, Public speaking, Press release writing, Media relations, Brand promotion, Press conference organization.
