Title: Influencer Manager
Company: Mamba
Location: Moscow
Experience: 3 to 6 years
Mamba Group— has over 20 years of experience and expertise in:
- development and promotion of highload projects;
- design and development of mobile applications;
- consulting in the field of technical analytics, product monetization, user experience.
Our key product, the "Mamba" service— a highload project, one of the largest dating services in Russia and CIS countries.
Vacancy: Influencer Manager (Blogger Relations Manager).
We are looking for an experienced blogger and influencer relations manager for the marketing department, who will be responsible for finding, selecting, communicating, launching, and supporting projects and advertising integrations.
What we want to see in the candidate:
- Ability to evaluate by audience, reach, ER, and other metrics, check audience quality and possible artificial inflation.
- Knowledge of major platforms: Telegram, YouTube, Instagram, TikTok, and understanding the specifics of content on each of them.
- Ability to independently negotiate with bloggers and managers: request conditions, agree on costs and placement formats.
- Ability to create briefs and technical specifications for advertising integrations, control content preparation and approval.
- Understanding of advertising metrics: CPM, CPC, CPA, ER, conversion, ROI.
- Ability to analyze placement results and draw conclusions: which bloggers and formats work, and which do not.
- Experience working with blogger and channel analytics services: TGStat, LiveDune, Brand Analytics, and similar.
- Confident work with Google Sheets / Excel: blogger databases, media plans, budgets, placement results.
- Understanding of requirements for marking internet advertising and basic principles of document flow.
- Good "eye" for the market: knowledge of bloggers, trends, new formats, and promotion mechanics.
Personal qualities:
