Lamoda is looking for a Head of Retention and User Reactivation Analytics Team.
Responsibilities:
- Manage the RRA team and develop analysts: set goals, distribute tasks, conduct 1:1s, provide feedback, develop expertise in direct communications, promotions, and loyalty programs.
- Build team prioritization and operational processes: manage backlog, balance regular reporting, ad-hoc requests, research, experiments, and strategic projects.
- Formulate the RRA analytical strategy: determine how the team helps the business manage retention, reactivation, and promotion effectiveness.
- Ensure the quality of methodologies and analytical conclusions: control the correctness of calculations, unified approaches to evaluating uplift and incremental effects, and retention.
- Develop direct communications analytics in collaboration with the CRM product team and marketing: ensure correct evaluation and launch of push/email/CRM sequences, trigger communications, contact frequency, and the impact of communications on repeat purchases.
- Develop promotion analytics: implement approaches to evaluating the incremental effect of promotions, refine baseline models, analyze cannibalization and the impact of discounts on margin and customer behavior.
- Develop loyalty program analytics: evaluate the impact of loyalty program bonus mechanics on retention, LTV, order frequency, margin, ROI, and the behavior of different customer segments.
- Build stakeholder interaction: be an analytical partner for marketing/CRM/product/DS, translate business requests into analytical tasks, and defend team priorities.
- Implement a culture of experimentation: ensure correct design, launch, and analysis of A/B tests in CRM, promotions, and loyalty.
- Translate RRA results into business impact: demonstrate the influence of initiatives on GMV, NMV, profitability, LTV, churn, and customer base structure.
- Develop reporting for key business initiatives and regular decision-making.
Requirements:
- Over 5 years of experience in analytics;
- 1–2 years of experience managing an analytics team;
- Experience working with CRM, promotions, loyalty, or related customer-focused areas;
- Solid understanding of A/B testing and incremental evaluation;
- Experience interacting with marketing and/or product teams;
- Strong business acumen;
- Ability to link analytics to financial results;
- Ability to present findings to the business (including top management).
Company Offers:
- Voluntary medical insurance with dental care, telemedicine, and a mental health support program;
- Life insurance;
- Monthly Lamoda promo codes: two at 25%, two at 15%, and 40% on birthdays;
- Perks and discounts program from BestBenefits;
- Up to 15 days of paid sick leave per year at 100% of current salary;
- Free legal consultations;
- Additional days off for important life events;
- Vibrant events and lots of informal communication;
- Experienced mentor for every newcomer;
- Training and participation in external conferences;
- Support for developing personal brand, speaking at conferences, and writing articles;
- Performance Reviews twice a year for systematic development;
- Meetups and demo days for knowledge sharing;
- Immersion into fashion and introduction to fashion trends each season.
