Hi! BomzhTurTripchik, the coolest author's travel agency, is looking for someone who would be happier than anything to test creatives and audiences to reduce the cost of target actions and flex about it :)
Let's go through the vacancy
We are looking for not just a specialist who knows how to set up Telegram Ads and launch ads. We need a targeting specialist who can consistently attract new subscribers to our Telegram channel and gradually reduce their cost.
The task is as transparent as possible – to drive traffic directly to the channel for subscriptions. Therefore, we are really expecting a lot of tests from you: different audiences, channels, topics, texts, approaches, and ad creatives.
We definitely won't be able to run the same ad for months. You will constantly be looking for new hypotheses, quickly turn off weak creatives, scale strong ones, and understand how to further reduce the cost per subscriber.
We need someone who enjoys working with numbers and tests: launch → see the result → draw a conclusion → launch the next test.
Who we envision you to be:
- You understand that our Telegram channel already has 50,000+ live subscribers, and we don't treat this audience as just a number in the ad account. Therefore, you don't try to get the cheapest subscriber at any cost, but look for creatives that truly resonate with our audience's interests and look like normal brand communication, not soulless advertising.
- You have proven experience with Telegram Ads and case studies with budgets of 5k euros or more per month, where you attracted subscribers at a reasonable and adequate cost.
- You understand that the main task is not just to spend the budget, but to constantly reduce the subscriber cost.
- You love tests: you regularly check new audiences, channels, topics, and ad texts, rather than running the same creative for months.
- You can quickly understand why one creative works better than another and make data-driven decisions.
- You independently propose new hypotheses and don't wait to be told exactly what to test.
- You can scale successful creatives without a sharp increase in subscriber cost.
- You are hyper-attentive to details: dates, prices, names, geography, subtitles, travel conditions, and wording.
What you will be doing:
- Launching and scaling ads on Telegram Ads for channel subscriptions.
- Constantly testing new audiences, channels, texts, and ad approaches to reduce subscriber cost.
- Working with the "Откуда подписки" bot or similar tools and understanding where each subscriber comes from.
- Tracking traffic quality after subscription: how many people stay in the channel after 7, 14, and 30 days, which sources lead to more unsubscribes.
- Evaluating creatives not only by subscription cost but also by the cost of retained subscribers.
- Quickly disabling weak hypotheses, scaling strong ones, and planning the next tests based on data.
- Monitoring ad fatigue and updating ad messages in a timely manner.
