SYNERGY Corporation is seeking a Marketing Director.
Responsibilities will include:
- Development and implementation of a marketing strategy aimed at increasing sales and attracting new students.
- Scaling current and testing new acquisition channels: SEO optimization, contextual advertising, retargeting, CPA partners, email marketing, etc.
- Building and optimizing the sales funnel. Building CJM to identify bottlenecks in the funnel and increase CR at each stage from ad impression to product purchase.
- CRM Marketing: Building a system for automated mailings, retargeting, and nurturing the user base.
- Performance Analytics: Daily monitoring of KPIs (CAC, LTV, ROI/ROMI, CR).
- A/B Testing: Testing landing pages, creatives, and offers.
- Evaluating the effectiveness of placements (CPA, CPC, CPO, ROI, LTV). Optimizing acquisition costs and traffic quality.
- Budgeting, market and competitor monitoring, analysis of best practices, tools, and online sales customer journeys.
- Working in a matrix structure with the performance marketing, SEO, and analytics team.
- Managing the design team.
- Interacting with contractors and agencies.
What will be your advantage:
- Experience: 5+ years in digital marketing, with 2-3 years in a leadership position in EdTech, E-commerce.
- Tools: Deep knowledge of Google Analytics, CRM systems (Bitrix24), advertising accounts (Yandex.Direct, VK Ads, Google Ads).
- Hard Skills: Deep understanding of performance marketing, product analytics, retargeting mechanics.
The company offers:
- Official employment: registration with a full package of social guarantees.
- Unique team atmosphere: a diversity of generations and cultures, contributing to an inspiring work environment.
- Investment in your future: enhancing competencies and implementing the best global practices for your professional growth.
- Opportunity to attend business events: participation in events that promote the expansion of professional connections and knowledge.
