Vacancy: Product Marketing Manager at Career Station
Work format: full remote from anywhere.
Employment: full-time
Who we are
CareerStation is a startup at the intersection of EdTech and HRTech, where we help product managers and project managers find jobs and grow their careers. We've found product-market fit, the project is profitable and will be scaled further.
The project founders are Vladislav Noskovets (ex-CPO at ProductStar) and Vladislav Zybyarev (ex-CPO at Qugo).
The job search intensive is our flagship product, and we are now launching the 5th cohort.
Case Club is an additional product where we help develop product thinking and problem-solving skills for technical interviews.
In addition, we manage several Telegram channels: Salary Radar PM | CareerStation, CareerStation | Vacancies for Product and Project Managers, and Your Mentor.
Why we are looking for a PMM?
The product has shown high performance and stable market demand. We are now focusing on improving quality and moving to the scaling stage. For further growth, we are no longer able to manage everything ourselves, so we are gradually expanding the team.
We are looking for an experienced product marketer who will be responsible for the development and scaling of two current products (intensive course and case club), improving their quality, and testing new products.
Your future tasks
- Research the audience and market, form segmentation and insights for growth.
- Formulate product positioning and work with Product–Market Fit.
- Package products and test demand through rapid marketing hypotheses.
- Formulate, launch, and scale marketing hypotheses based on data.
- Design, launch, and optimize attraction and sales funnels.
- Develop content and communications: posts, newsletters, chatbots, landing pages.
- Launch and develop growth channels: advertising, Telegram PR, partnerships, and partner funnels.
- Track key metrics, prepare reports, and make decisions based on them.
- Identify key user problems and product bottlenecks based on data and user feedback.
- Formulate and prioritize product hypotheses.
- Improve customer user experience.
- Work in conjunction with the team (sales manager, SMM specialist, community manager) and founders.
Your key metrics
- Conversion Rate from lead to application for the intensive course.
- Conversion Rate from application to free consultation.
- Share of target leads (meet ICP).
- Average check (ARPU / AOV).
- LTV, Revenue
Requirements
- At least 1 year of experience in EdTech or HRTech in PMM, Producer, or Product Manager roles.
- Experience with growth funnels and hypotheses.
- Ability to work with data and metrics.
- Strong communication skills.
- Independence and result orientation.
- Good command of the Russian language.
Working conditions
- Fully remote work format from anywhere in the world.
- Probationary period – 3 months, allowing both sides to assess mutual comfort. If there's mutual understanding, it can be shortened.
- Fixed salary and bonus upon achievement of monthly KPIs; the final amount depends on interview results.
- Work as a self-employed individual or through an Individual Entrepreneur, payment in rubles.
- Access to all Career Station materials and our personal consultations.
Selection stages
- Fill out the questionnaire below
- Small test assignment
- Interview (1.5 hours)
- Offer and start of work.
