Magnit OMNI is the business group of the retailer "Magnit," responsible for developing an omnichannel experience for customers.
We are transforming retail by offering innovative solutions that improve the lives of millions of customers.
We have a team of people who want to do more than just a "job." Here, we raise the bar every day – for ourselves, our team, and the business. Therefore, working with us is not about routine and checking boxes. It’s about breaking stereotypes about retail, challenging the impossible, and achieving results. If you are energetic, ambitious, and passionate about what you do – we are a good match!
We are currently looking for a Media Planning Specialist to join the Magnit ADS advertising platform team.
The Magnit ADS advertising platform is setting new standards in the industry. We are creating an omnichannel platform that combines online and offline tools so that brands and sellers can interact with the "Magnit" audience as effectively as possible.
We offer:
- hybrid work format;
- reliable insurance and attention to health: after three months, we issue a voluntary medical insurance policy that includes not only general practitioners and specialists but also dentists;
- "Magnit Primezone" discounts: over 6 thousand offers from restaurants to real estate;
- a strong team. We work alongside professionals who know how to inspire, support, and develop;
- significant tasks that make you stronger. We work on large-scale processes that affect millions of people;
- freedom to grow. Horizontal growth, minimal restrictions, maximum opportunities to prove yourself;
- real recognition of achievements. If you work brilliantly – we will notice and appreciate it.
What you will do:
- develop media plans for advertising campaigns for FMCG and non-food brands on the Magnit platform;
- calculate key media metrics: reach, frequency, CPM, CPC, CPA, CTR, ROAS/ROMI;
- form a media mix by channels: web+app, in-store-digital, DMP, and others;
- forecast campaign results based on internal platform data and industry benchmarks;
- analyze placement effectiveness and prepare post-campaign reports with conclusions and recommendations;
- interact with sales, launch, and product teams to package advertising offers;
- monitor Retail Media market trends, test new formats and tools.
Who we are looking for:
- you already have more than 2 years of experience in digital media planning on the client side or on an advertising platform/agency side;
- you have a solid understanding of metrics: CPM, CPC, CPA, CTR, ДРР, ROMI, and others, and you can analyze them and translate numbers into business language;
- you are proficient in Excel/Google Sheets (pivot tables, VLOOKUP);
- you understand the specifics of digital channels;
- you are attentive to detail and think structurally;
- you are communicative and can confidently work at the intersection of sales, product, and client.
