The manager will be solely responsible for media advertising (regional and federal digital) using reach tools (focus on OLV and targeted advertising).
Responsibilities:
- Development and implementation of digital marketing strategy: defining goals and selecting necessary tools to achieve business results;
- Budget allocation: effective planning and control of marketing campaign budget usage;
- Target audience research: analysis of potential clients' needs and preferences for more precise targeting;
- Selection of digital channels: identifying the most effective platforms and channels for promotion;
- Analysis of promotion and advertising campaign effectiveness: collecting and interpreting data, evaluating campaign results for further strategy improvement;
- Monitoring campaign launch and progress.
What's important to us:
- 2-3 years of experience in digital marketing in media agencies, or large FMCG companies. Experience in/with retail will be an advantage;
- Accuracy in planning, attention to detail in formulas and figures;
- Knowledge of Yandex Metrica analytical base;
- Experience in planning large or non-standard campaigns and practical knowledge of channels: OLV, targeted advertising - focus. Knowledge of channels: contextual advertising, SMM, mobile will be an advantage;
- Good communication skills and ability to work in a team.
What we offer:
- Work in the most developing retail chain;
- Office: Moscow, Bumazhny Proezd, 19 building 1, BC "Tower A" (metro station "Savyolovskaya").
- Hybrid work format from day one (3 days office, 2 days home).
- Extended medical insurance program after the probationary period.
- Work in a cohesive team of professionals where you can not only successfully implement projects but also gain experience and develop;
- Participation in interesting projects and expansion of professional expertise;
- Opportunities for corporate training, professional and career growth within the Company;
- Magnit discount loyalty card, which offers a wide range of discounts at partner companies in various areas;
- Employee discounts from PrimeZone: over 6000 beneficial offers for insurance, tourism, and many other areas;
- Opportunity to show initiative, propose new solutions and ideas, and take responsibility for implementation.
