Marketing Director

at Aster. Tashkent.

ABOUT US: Our portfolio includes — Chevrolet, BYD, Chery, Haval, Kia, Changan, Jetour, Li Auto, LADA, and other brands. We are developing existing dealerships and opening new ones.

RESPONSIBILITIES: • The main task is to manage marketing for the entire dealer network, considering the specifics of each brand, city, and branch. Ensure quality customer traffic and, together with sales, achieve commercial targets.

What you will be doing: • Tactical marketing and sales. Plans by brands and branches; USPs, local promotions and campaigns; prompt response to demand, competitors, and inventory; opening marketing; joint analysis of conversion issues with the commercial team. • SMM — priority. Instagram*, Telegram, YouTube; corporate and local accounts; Reels, Shorts, Stories; regular photo and video production; quality standards and local adaptation. Evaluate content by its impact on demand and sales, not just reach. • AI and automation. Build a scalable “content factory”: generate texts, visuals, and videos; content plans; automate task assignment, approvals, publication, and quality control. Measure economic effect, reduce manual labor without loss of quality. • Budgets and distributors. Formulate, defend, and approve budgets by brands, channels, and branches; control expenses and marketing funding from distributors; reallocate funds based on results. • Analytics. Build an end-to-end funnel “budget → leads → qualified leads → visits → contracts → sales”. Control the cost per lead, qualified lead, contract, and sale; conversions, channel effectiveness, and plan fulfillment. • Bloggers and partners. Select national and regional influencers, negotiate, create integrations, and evaluate them by commercial effect, not by subscriber count. • People and regions. Lead a large distributed team, develop regional marketers, implement standards and control; regularly visit dealerships, work with directors and sales staff on-site.

REQUIREMENTS: • Experience in marketing management in a large multi-brand, network, or regional company; successful management of large teams. Automotive retail is an advantage; large retail chains and e-commerce are also relevant. • Deep practical expertise in SMM, digital, and performance marketing; ability to link advertising to sales and work with numbers. • Experience in forming and defending budgets, interacting with bloggers, agencies, and contractors. • Real-world cases of implementing generative AI and process automation, not just personal use of individual tools. • Strong leadership, empathy, ability to listen and negotiate, demanding, self-reliance, speed of decision-making, and readiness to dive into operational work. • Languages: fluent Uzbek and Russian are mandatory; English is an advantage. • Willingness for regular business trips across Uzbekistan. • We kindly ask you to carefully read the vacancy requirements before submitting your application. We value your time and ours, so we only consider candidates whose experience, skills, and qualifications maximally match the stated criteria. If you are confident that your profile aligns with our expectations, we will be happy to receive your resume.