Head of Marketing & Growth Unimatch Lab

About Unimatch Lab Unimatch Lab is an AI-driven Venture Studio from Silicon Valley. We are building our own AI technology stack and a portfolio of AI-driven assets: from consumer AI products and smart devices to local LLM clusters and foundational layers (memory layer, RAM/VRAM optimization, orchestration, AI software for infrastructure and computing). This includes R&D in the field of local, distributed, and orbital data centers and distributed computing. Goal: to enter the top 50 AI companies in the world with a combined asset valuation of $10B+ by 2032. We are an OKR-driven company: focused on measurable results, speed, transparency, and ownership. We are looking for A-players: autonomous, fast, with strong execution and a high level of responsibility.

Overview We are looking for a Head of Marketing & Growth to build the marketing and growth function from scratch within the studio. Initially, this role will be highly hands-on, involved in several products launching very soon. You will also launch the first acquisition channels, help products reach monetization faster, and establish a repeatable growth system for the entire studio.

The role combines:

• Strategy: GTM/growth - strategy and metrics system at the product and studio level
• Execution: personally launching traffic, experiments, and measurability "from release"

This is a builder-owner role: at the start, you will manually launch growth for 2-3 products in parallel (together with product managers), establish measurability and a repeatable process. Subsequently, you will transform this into a function and create standards for the team.

Profile and Requirements Experience and Background

• 10+ years in growth/performance/product marketing in IT/Digital products, with a focus on international markets
• Experience working and launching in USA, EMEA, MENA markets as a plus
• 3+ years at Head/Lead level
• Proven growth of mobile applications, validated by metrics and artifacts (dashboards, reports, case studies, experiment examples)
• Practical expertise in performance marketing: Meta Ads, Google Ads, campaign optimization, hypotheses, creatives, funnels
• ASO as a mandatory competence: App Store mechanics, store page optimization, and conversion growth
• Practical experience in organic growth: SEO, GEO, and other measurable and scalable growth methods
• Strong analytics and marketing management through numbers: basic attribution, cohort analysis, CAC/LTV/payback/ROMI
• Experience managing a team of 5 or more people, including contractors and agencies
• Understanding of AI products and the ability to articulate their value to the user (AI-native approach)
• English language proficiency at C1 level or higher
• Plus: own pet-products / side projects, desire to launch and test ideas
• Plus: content marketing and PR for building a public presence, working with media and influencers, experience building communities

Working with Metrics It is necessary to define, defend, and maintain a system of metrics, as well as target levels for each product and the studio, including:

• Acquisition: installs/signups, CAC, CTR/CVR, cost per activated user
• Activation: onboarding completion, time-to-value, activation rate
• Retention: retention, WAU/MAU, churn
• Monetization: conversion to paid, ARPPU/ARPA, revenue per user, payback period
• Revenue: MRR/GMV/paid revenue (depending on the model)
• Unit economics: LTV, payback, ROMI/ROI by channel
• Data-driven decisions: scale / stop / pivot for products and channels

Responsibilities

1. Product Launch

• Take 2-3 products into active management from the start and lead growth in partnership with product managers (co-ownership)
• For each product, gather: ICP/JTBD, positioning, offer, basic GTM model
• Launch the first acquisition channels and achieve measurable results
• Speed is crucial at the start: launch quickly - measure - improve - repeat.

2. Plan and Implement Growth Strategy

• Define key product metrics for mobile/web products
• Describe the funnel: acquisition - activation - retention - monetization for each product and work on its improvement
• Fix unit economics: CAC, LTV, payback, ROMI
• Launch and scale organic growth methods applicable to the products (SEO, GEO, partnerships)
• Build an experiment plan, prioritization, and growth forecast

3. Make Marketing a Measurable System

• Set up measurement from scratch: events, tracking, basic attribution
• Create dashboards for products and marketing (unified format for visibility of results)
• Integrate a regular management rhythm: weekly growth review, experiment backlog, post-mortems, scale/stop/pivot decisions

4. Hands-on Traffic Launch and Operational Growth Management

• Launch and optimize performance channels (paid acquisition)
• Test creatives/offers/landing pages and increase conversions
• Set up onboarding and lifecycle communications for activation/re-engagement
• Quick organic/partnership channels where they provide ROI (per product)
• Manage ASO and improve store page CVR

5. Scale the Function Across the Company

• Formulate a studio-wide growth playbook: how we launch products from release to scaling
• Hire and build a team for scaling: performance, content, lifecycle/CRM, PR - as needed and with proven ROI

Format and Conditions

• Full-time, remote
• Flexible working hours, synchronization with the team based on CET
• Fixed salary starting from $6000, plus bonuses that affect the total monthly income - negotiable depending on experience and results achieved
• Opportunity to participate in the stock option program
• Direct interaction with founders and lead directors

What's Next? If you have carefully read this vacancy and feel that it resonates with your values, approach, and profile - send your resume or apply via the link. Follow the founder Nick's Telegram channel to get to know the team's culture and approaches better, as well as receive fresh updates about the venture studio. AI New World Building the AI Economy. From Silicon Valley. Inside an AI venture studio: 100 AI products, fundraising, hiring, startups — plus life in the U.S., founder lifestyle & fatherhood. Nick Bereza Ex-VC @ Afford.Capital Founder of AI Venture Studio