Growth Marketing Manager (AI-native)

🧬About Unimatch Lab

Unimatch Lab is an AI-driven Venture Studio from Silicon Valley. We are building our own AI technology stack and a portfolio of AI-driven assets: from consumer AI products and smart devices to local LLM clusters and fundamental layers (memory layer, RAM/VRAM optimization, orchestration, AI software for infrastructure and computing). This includes R&D in the field of local, distributed, and orbital data centers and distributed computing.

Goal: to enter the top 50 AI companies in the world with a total asset valuation of $10B+ by 2032. We are an OKR-driven company: we focus on measurable results, speed, transparency, and ownership. We are looking for A-players: autonomous, fast, with strong execution and a high level of responsibility.

🎯Overview

We are looking for a Growth Marketing Manager who will build the marketing and growth function from scratch within the studio and will be maximally hands-on at the start: they will join several products that are launching very soon, launch the first acquisition channels, help products reach monetization faster, and build a repeatable, maximally automated growth system for the entire studio.

The role combines:

Strategy:

• GTM/growth strategy, metric system, and unified automation standards at the product and studio level.

Execution:

• Personally launch traffic, experiments, measurability, and key automations "from release" - from tracking and dashboards to auto-funnels, scripts/no-code integrations, and AI tools that reduce manual work and accelerate the hypothesis cycle and scaling of successful tests.

This is a builder-owner role: at the start, you will manually launch growth for 2-3 products in parallel (paired with product managers), establish measurability, and a repeatable process. Then, you will transform this into a function and create standards for the team.

🧩Profile and Requirements

💼Experience and Background

• 7+ years in growth/performance/product marketing for mobile B2C products, with a focus on international markets.
• Experience in building automated marketing processes for mobile B2C products: from tracking and reporting to auto-funnels and channel budget management through AI, vibecoding, no-code, and API integrations.
• Cases where AI and automation were used to shorten the experiment cycle, reduce CAC, or accelerate the achievement of target payback/LTV for mobile products, with clear artifacts: dashboards, experiment descriptions, and before/after figures.
• Experience working and launching in the USA and EMEA markets (MENA as a plus).
• Proven growth of mobile applications, validated by metrics and artifacts (dashboards, reports, case studies, experiment examples).
• Practical expertise in performance marketing: Meta Ads, Google Ads, campaign optimization, hypotheses, creatives, funnel.
• ASO as a mandatory competence: App Store mechanics, store page optimization, and conversion growth.
• Practical experience in organic growth: SEO, GEO, and other growth methods that can be measured and scaled.
• Strong analytics and marketing management through data: basic attribution, cohort analysis, CAC/LTV/payback/ROMI.
• Understanding of AI products and the ability to articulate their value to the user (AI-native approach) will be a plus.
• English language proficiency at C1 level or higher.

📊Working with Metrics

It is necessary to define, defend, and maintain a system of metrics, as well as target levels for each product and the studio, including:

• Acquisition: installs/signups, CAC, CTR/CVR, cost per activated user.
• Activation: onboarding completion, time-to-value, activation rate.
• Retention: retention, WAU/MAU, churn.
• Monetization: conversion to paid, ARPPU/ARPA, revenue per user, payback period.
• Revenue: MRR/GMV/paid revenue (depending on the model).
• Unit economics: LTV, payback, ROMI/ROI by channel.
• Data-driven decisions: scale / stop / pivot for products and channels.

🚀What you will be doing

1) Product Launch

• Take 2-3 products into active work at the start and lead growth in partnership with product managers (co-ownership).
• For each product, gather: ICP/JTBD, positioning, offer, basic GTM model.
• Launch the first acquisition channels and achieve measurable results.
• Speed is crucial at the start: launch quickly - measure - improve - repeat.

2) Plan and implement growth strategy

• Define key product metrics for mobile/web products.
• Describe the funnel: acquisition - activation - retention - monetization for each product and work on its improvement.
• Fix unit economics: CAC, LTV, payback, ROMI.
• Launch and scale organic growth methods applicable to products (SEO, GEO, partnerships).
• Build an experiment plan, prioritization, and growth forecast.

3) Make marketing a measurable system

• Set up measurement from scratch: events, tracking, basic attribution.
• Create dashboards for products and marketing (unified view of results).
• Embed a regular management rhythm: weekly growth review, experiment backlog, post-mortems, scale/stop/pivot decisions.

4) Hands-on traffic launch and operational growth management

• Launch and optimization of performance channels (paid acquisition).
• Testing creatives/offers/landing pages and improving conversions.
• Setting up onboarding and lifecycle communications for activation/re-engagement.
• Quick organic/partner channels where they provide ROI (per product).
• Manage ASO and improve store page CVR.

5) Scale the function across the entire company

• Create a studio-wide growth playbook: how we launch products from release to scaling with maximum automation.

📋Format and Conditions

• Full-time, remote.
• Flexible working hours, synchronization with the team based on CET.
• Fixed income from $6000, with bonuses that affect total monthly income – negotiable depending on experience and results achieved.
• Opportunity to participate in the stock option program.
• Direct interaction with founders and line leaders.