Growth Marketing Manager (AI-native)
🧬About Unimatch Lab
Unimatch Lab is an AI-driven Venture Studio from Silicon Valley.
We are building our own AI technology stack and a portfolio of AI-driven assets: from consumer AI products and smart devices to local LLM clusters and fundamental layers (memory layer, RAM/VRAM optimization, orchestration, AI software for infrastructure and computing).
This includes R&D in the field of local, distributed, and orbital data centers and distributed computing.
Goal: to enter the top 50 AI companies in the world with a total asset valuation of $10B+ by 2032.
We are an OKR-driven company: we focus on measurable results, speed, transparency, and ownership.
We are looking for A-players: autonomous, fast, with strong execution and a high level of responsibility.
🎯Overview
We are looking for a Growth Marketing Manager who will build the marketing and growth function from scratch within the studio and will be maximally hands-on at the start: they will join several products that are launching very soon, launch the first acquisition channels, help products reach monetization faster, and build a repeatable, maximally automated growth system for the entire studio.
The role combines:
Strategy:
- GTM/growth strategy, metric system, and unified automation standards at the product and studio level.
Execution:
- Personally launch traffic, experiments, measurability, and key automations "from release" - from tracking and dashboards to auto-funnels, scripts/no-code integrations, and AI tools that reduce manual work and accelerate the hypothesis cycle and scaling of successful tests.
This is a builder-owner role: at the start, you will manually launch growth for 2-3 products in parallel (paired with product managers), establish measurability, and a repeatable process. Then, you will transform this into a function and create standards for the team.
🧩Profile and Requirements
💼Experience and Background
- 7+ years in growth/performance/product marketing for mobile B2C products, with a focus on international markets.
- Experience in building automated marketing processes for mobile B2C products: from tracking and reporting to auto-funnels and channel budget management through AI, vibecoding, no-code, and API integrations.
- Cases where AI and automation were used to shorten the experiment cycle, reduce CAC, or accelerate the achievement of target payback/LTV for mobile products, with clear artifacts: dashboards, experiment descriptions, and before/after figures.
- Experience working and launching in the USA and EMEA markets (MENA as a plus).
- Proven growth of mobile applications, validated by metrics and artifacts (dashboards, reports, case studies, experiment examples).
- Practical expertise in performance marketing: Meta Ads, Google Ads, campaign optimization, hypotheses, creatives, funnel.
- ASO as a mandatory competence: App Store mechanics, store page optimization, and conversion growth.
- Practical experience in organic growth: SEO, GEO, and other growth methods that can be measured and scaled.
- Strong analytics and marketing management through data: basic attribution, cohort analysis, CAC/LTV/payback/ROMI.
- Understanding of AI products and the ability to articulate their value to the user (AI-native approach) will be a plus.
- English language proficiency at C1 level or higher.
📊Working with Metrics
It is necessary to define, defend, and maintain a system of metrics, as well as target levels for each product and the studio, including:
- Acquisition: installs/signups, CAC, CTR/CVR, cost per activated user.
- Activation: onboarding completion, time-to-value, activation rate.
- Retention: retention, WAU/MAU, churn.
- Monetization: conversion to paid, ARPPU/ARPA, revenue per user, payback period.
- Revenue: MRR/GMV/paid revenue (depending on the model).
- Unit economics: LTV, payback, ROMI/ROI by channel.
- Data-driven decisions: scale / stop / pivot for products and channels.
🚀What you will be doing
1) Product Launch
- Take 2-3 products into active work at the start and lead growth in partnership with product managers (co-ownership).
- For each product, gather: ICP/JTBD, positioning, offer, basic GTM model.
- Launch the first acquisition channels and achieve measurable results.
- Speed is crucial at the start: launch quickly - measure - improve - repeat.
2) Plan and implement growth strategy
- Define key product metrics for mobile/web products.
- Describe the funnel: acquisition - activation - retention - monetization for each product and work on its improvement.
- Fix unit economics: CAC, LTV, payback, ROMI.
- Launch and scale organic growth methods applicable to products (SEO, GEO, partnerships).
- Build an experiment plan, prioritization, and growth forecast.
3) Make marketing a measurable system
- Set up measurement from scratch: events, tracking, basic attribution.
- Create dashboards for products and marketing (unified view of results).
- Embed a regular management rhythm: weekly growth review, experiment backlog, post-mortems, scale/stop/pivot decisions.
4) Hands-on traffic launch and operational growth management
- Launch and optimization of performance channels (paid acquisition).
- Testing creatives/offers/landing pages and improving conversions.
- Setting up onboarding and lifecycle communications for activation/re-engagement.
- Quick organic/partner channels where they provide ROI (per product).
- Manage ASO and improve store page CVR.
5) Scale the function across the entire company
- Create a studio-wide growth playbook: how we launch products from release to scaling with maximum automation.
📋Format and Conditions
- Full-time, remote.
- Flexible working hours, synchronization with the team based on CET.
- Fixed income from $6000, with bonuses that affect total monthly income – negotiable depending on experience and results achieved.
- Opportunity to participate in the stock option program.
- Direct interaction with founders and line leaders.