About Unimatch Lab

Unimatch Lab is an AI-driven Venture Studio from Silicon Valley.

We are building our own AI technology ecosystem and a portfolio of AI-driven assets: from consumer AI products and smart devices to local LLM clusters and foundational layers (memory layer, RAM/VRAM optimization, orchestration, AI-software for infrastructure and computing).

Including R&D in the fields of local, distributed, and orbital data centers and distributed computing.

Goal: to enter the top 50 AI companies in the world with a total asset valuation of $10B+ by 2032.

We are an OKR driven company: focused on measurable results, speed, transparency, and ownership.

We are looking for A-players: autonomous, fast, with strong execution skills and a high level of responsibility.

Overview

We are looking for a Head of Marketing & Growth who will build the marketing and growth function from scratch within the studio and, at the start, will be highly hands-on to connect with several products launching in the very near future, as well as launch the first acquisition channels, help products reach monetization faster, and build a repeatable growth system for the entire studio.

The role combines:

Strategy: GTM/growth strategy and a system of metrics at both product and studio levels.

Execution: personally launching traffic, experiments, and measurability "from release".

This is a builder-owner role: at the start, you will hands-on launch growth for 2-3 products in parallel (paired with product managers), establish measurability and a repeatable process. Later, you will transform this into a function and create standards for the team.

Profile and requirements

Experience and background

• 10+ years in growth/performance/product marketing in IT/Digital products, with a focus on international markets.
• Experience working and launching products in USA, EMEA, MENA markets is a plus.
• 3+ years at the Head/Lead level.
• Proven growth of mobile applications, validated by metrics and artifacts (dashboards, reports, case studies, examples of experiments).
• Practical expertise in performance: Meta Ads, Google Ads, campaign optimization, hypotheses, creatives, funnel.
• ASO as a mandatory competency: App Store mechanics, store page optimization, and conversion growth.
• Practical experience with organic growth: SEO, GEO, and other measurable and scalable growth methods.
• Strong analytics and managing marketing by the numbers: basic attribution, cohort analysis, CAC/LTV/payback/ROMI.
• Experience managing a team of 5+ people, including contractors and agencies.
• Understanding of AI products and the ability to articulate their value to the user (AI-native approach).
• English language proficiency at C1 level or higher.

Will be a plus: own pet-products / side projects, a desire to launch and test ideas.

Will be a plus: content marketing and PR-building of a public profile, working with media and influencers, experience in building community.

Working with metrics

It is necessary to define, justify, and maintain a system of metrics, as well as target levels for each product and the studio, including:

• Acquisition: installs/signups, CAC, CTR/CVR, cost per activated user.
• Activation: onboarding completion, time-to-value, activation rate.
• Retention: retention, WAU/MAU, churn.
• Monetization: conversion to paid, ARPPU/ARPA, revenue per user, payback period.
• Revenue: MRR/GMV/paid revenue (depending on the model).
• Unit-economics: LTV, payback, ROMI/ROI by channels.
• Data-driven decisions: scale / stop / pivot for products and channels.

What you will need to do

1) Launching products

• Take on 2-3 products for active work at the start and lead growth in partnership with product managers (co-ownership).
• For each product, gather: ICP/JTBD, positioning, offer, basic GTM model.
• Launch the first acquisition channels and achieve a measurable result.

Speed is important at the start: launch quickly - measure - improve - repeat.

2) Plan and implement growth strategy

• Determine key product metrics for mobile/web