Product Marketing Manager — LATAM
Company: Algonova
Employment Type: FULL_TIME
About Us:
An international EdTech company. Operating in 90+ countries, with 500k+ active students. A fully distributed team.
Responsibilities:
- SMM & Content Production: Manage the SMM manager in Colombia and build content production (Stories, Reels, posts). Adapt mechanics that have already worked in Indonesia to the cultural code of LATAM.
- Email & CRM: Revitalize the accumulated database. Develop email content strategy, segment the audience, and launch campaigns that lead interest to trial lesson sign-ups.
- Factory of Creatives: Participate in the creation of landing pages, quizzes, banners, and lead magnets. Provide clear briefs to designers and copywriters, maintain quality, and ensure every creative delivers results.
- Research & Growth: Research the audience and transform insights into hypotheses. Test new channels (e.g., influencer marketing) and optimize the customer journey.
- Reputation & Community: Oversee work with reviews and brand mentions. Parents' trust is important to us — maintain the community's tone and integrity.
- AI: Actively implement AI tools in your work — from research to content production.
What we expect:
- 3+ years in content/product marketing.
- Understand how social media and email campaigns work, not just how to launch them.
- Ability to achieve results both through a team and independently.
- Interest in developing people and building processes.
- Ability to handle workload and self-motivate.
- Data-driven approach.
- Figma and Mailchimp — a plus.
- English B2+. Español — a big plus.
- Willingness for evening calls with LATAM (+6 hours from Moscow).
What we can offer:
- Market-level salary, discussed individually.
- Remote work from anywhere.
- Employment registration according to your location.
- Smooth start to the day — we focus on results.
- Paid vacations, days-off, sick leave.
HR: @klimova_algo
