Income level not specified
Work experience: 3–6 years
Full-time employment
Employment contract: Employment contract
Schedule: 5/2
Working hours: 8
Work format: hybrid
TASKS:
- Participates in the formation and implementation of the Heinz brand development strategy;
- Responsible for the execution of approved marketing plans for the brand;
- Analyzes key brand performance indicators: sales, market share, brand awareness, and other relevant KPIs;
- Identifies risks and opportunities for brand growth, prepares proposals for corrective actions;
- Analyzes market trends, consumer behavior, competitive landscape, and initiative effectiveness;
- Uses data and insights to prepare recommendations for brand development;
- Participates in the development and updating of the Heinz brand portfolio strategy;
- Forms proposals for portfolio development, including renovations and innovations;
- Manages new product launch projects from idea stage to market launch;
- Coordinates cross-functional launch preparation with R&D, category, commercial, finance, supply chain, and other functions;
- Analyzes launch results and generates recommendations for subsequent innovation initiatives;
- Ensures high-quality execution of initiatives within agreed timelines and approved budget;
- Monitors compliance of initiatives with brand positioning and global/local standards.
OUR FUTURE TEAM MEMBER:
- Holds a higher education degree;
- Possesses English language proficiency: Upper-intermediate or higher;
- Has at least 3 years of experience in marketing, with at least one year as a Brand Manager;
- Has knowledge of marketing and promotion fundamentals, brand positioning, penetration drivers, trial and repeat purchase;
- Possesses strong leadership and communication skills with cross-functional teams, strategic and tactical planning skills;
- Has knowledge of innovation and renovation launch processes, packaging changes, packaging printing, and product manufacturing processes;
- Has knowledge of agency briefing fundamentals (media, creative, research);
- Advanced user of Microsoft Office (Word, Excel, PowerPoint), Nielsen.
WE CARE FOR OUR EMPLOYEES LIKE FAMILY MEMBERS AND PROVIDE VARIOUS BENEFITS:
- Modern and comfortable office near Dynamo/CSKA metro stations;
- Competitive salary and attractive bonus scheme, corporate mobile communication;
- Training and development, career support — we provide opportunities to try new things and make interesting career transitions;
- Flexible start and end of the workday, shortened Fridays, hybrid work format;
- Voluntary Medical Insurance (DMS), life insurance, accident insurance, critical illness insurance (in Russia and abroad), travel insurance, discount and privilege platform, flexible benefits program (compensation for DMS for a relative / sports and sports equipment, including for children / education, including for children / vacation organization), paid sick leave;
- Family support program, employee support program, financial literacy training, New Year's gifts for employees' children, gifts for new parents, participation in charitable and volunteer programs, family days, team building events, and other initiatives to support employee well-being in all aspects of life.
APPLY, WE ARE WAITING FOR YOU IN OUR TEAM!
Recruitment is conducted by KHW LLC.
Key skills
Brand Promotion / Brand Management / New Brand Launch / Marketing Strategy / Product Launch / English — C1 — Advanced
Work location
Moscow, Aeroport, Dynamo, Petrovsky Park, CSKA, Leningradskiy Prospekt, 37k5
Vacancy published on October 13, 2026 in Moscow.
